The sudden shift to virtual Focus Groups & IDIs caused by Covid-19 left some firms unsure about the new processes they should take to adapt
Blog
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Maryland in the Fall
Summer may be winding down but that doesn’t mean you need to! There are few things as beautiful as Maryland in the Fall and there are countless events happen
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Back to School & Economics
As the summer winds down and the school year creeps closer, the age old tradition of “back to school” shopping has been on the
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What is UX?
The websites feel easy to use, with short wait times and clear instructions to. The answer lays in UX Testing.
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Homeownership: The New Normal?
Many young adults feel as if the pandemic has aged them. One of the most common milestones is a shift toward homeownership.
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What to look for in a Focus Group Facility
When choosing a facility to host your focus group(s), there are a number of factors to consider. Here are a few to consider for your next focus group facility.
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Fads: What’s up?
A fad is something that is met with abrupt enthusiasm and sometimes ends just as quickly as it started. Fads have been around ever since we can remember!
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Gen Z, You and Me
With a new generation comes new mindsets. In recent years the differences between generations, such as Millennials and Baby Boomers, (and now Gen Z) shape
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The Ever-Changing Maryland!
Change can be a great thing: it demonstrates new opportunities and can provide a new perspective. Maryland is constantly changing. Whether it be a change in the health of the Chesapeake Bay or a change weather, change is inevitable. The most impactful and meaningful change is in the 6.1 million people… Read More
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New Year, New You!
The start of every new year presents a world of new opportunities. About 30% of Americans take this time to establish their New Year’s resolutions. Per YouGov.com: Approximately 50% of those who make New Year’s resolutions plan to exercise more; Forty-nine… Read More