Choosing the correct methodology for your research can make or break its effectiveness. While quantitative market research can provide valuable insights on a large scale, it can neglect the context necessary to understand your consumer’s perceptions, opinions, beliefs, and attitudes…. Read More
Posts Tagged ‘market research specialists’
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Projective Techniques in Focus Groups & When to Use Them
The average attention span for an audience during a speech is 8-10 minutes. While focus groups are more participatory than a speech, distractions or an aloof respondent can disrupt research findings. Moderators must ensure total engagement in the conversation to… Read More
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Famous Marketing Based on Consumer Preferences
Market Research has long been used as the guide for companies battling through the ever-changing waters of consumer preferences and public opinion. By utilizing market research, astute companies can shift with these changes, better positioning themselves for success. Once thought… Read More
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Introducing Ironwood Online
Industry Landscape In today’s fast-paced and ever-changing business landscape, businesses now, more than ever, rely on quality data to inform their decision making, develop effective strategies, align with shifting consumer preferences, and navigate ever evolving market dynamics. Online survey research… Read More
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When to Choose In-person or Online Research
Researchers were relegated to virtual research for so long that they’ve adopted it into their normal approach to new projects. While virtual research isn’t going anywhere, requests for in-person research are on the rise. Each methodology offers its own benefits… Read More
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Field Management & Virtual Recruiting
Observation Baltimore adds field management & virtual recruiting to their services to continually grow alongside the research industry.
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Keys to Successful Virtual Focus Groups & IDIs
The sudden shift to virtual Focus Groups & IDIs caused by Covid-19 left some firms unsure about the new processes they should take to adapt
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Liz Van Patten’s Guide to Engaging Reports
Earlier this month Observation Baltimore hosted the June QRCA DC Chapter event with Liz Van Patten. Liz shared an amazing presentation on Writing Reports that Engage Your Audience. Her expert ideas are uniquely creative, easy to execute and were clearly… Read More
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What is Obamacare (PPACA)? Observation Baltimore Tries to Bring Some Clarity
In March of 2010, The Patient Protection and Affordable Care Act (PPACA) was signed into law with the intention of creating reforms that would hold insurance companies more accountable, lower health care costs, guarantee more health care choices, provide equal… Read More