Any Market Researcher will tell you that adequate Show Rates (the amount of respondents that participate in the group compared to how many have been recruited) are paramount when conducting a successful market research project. The sudden… Read More
Archive for the ‘Focus Groups’ Category
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What Should You Look for In a Focus Group Facility?
When choosing a facility to host your focus group(s), there are a number of factors to consider. You want to work with a location that has an understanding of each individual client’s research needs and is experienced providing logistical support… Read More
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Voice of Baltimore: Perceptions of the Patient-Doctor Relationship
Perceptions of the Patient-Doctor Relationship Observation Baltimore recently surveyed more than 1,950 Baltimore area residents. In the second part of a 2-part series, we wanted to highlight how Baltimore area residents feel about their relationship with their primary care physicians. Patient… Read More
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Baltimore Healthcare Market Research
Healthcare Market Research in Baltimore The healthcare industry as a whole provides both products and services that stand to gain considerably from a focused effort on market research. In Baltimore, the healthcare industry is a major economic driver with many… Read More
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Voice of Baltimore: Managed Care and the Doctor-Patient Relationships
Managed Care and the Doctor-Patient Relationship Health Maintenance Organizations (HMOs), Preferred Provider Organizations (PPOs), and Point of Service (POS) plans are the most common examples of managed care in the U.S. An article published by the National Center for Biotechnology… Read More
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Meet the Observation Baltimore Team
At Observation Baltimore, we have worked very hard to assemble one of the most talented and hardworking focus group facility teams in the country. Collectively, our goal is to ensure that clients have a successful project each time they work… Read More
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Voice of Baltimore: Career Satisfaction Part II
Observation Baltimore recently conducted a survey with 1,200 Baltimore residents pertaining to career engagement. Of the sixty-four percent (64%) who reported working full-time, seventy-two percent (72%) are female, and less than half (47%) are under 40 years old. Household income… Read More
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Baltimore is Perfect for Market Research
While most companies want to conduct their research in large cities such as New York, Chicago, Miami, and Los Angeles, smaller, less “sexy” markets are just as capable of providing the insights that lead to successful business decisions. Baltimore City,… Read More
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Where Should a Focus Group Take Place?
At its most basic level, a focus group is simply a group of people who are asked predetermined questions and are then guided through a discussion by an appointed moderator. While this may sound simple to achieve, there are many… Read More
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Focusing Your Political Campaign
With campaign season ramping up for the presidential nominees, media outlets are displaying new polling results on a daily basis. The public’s perception of candidates changes from state to state. Gaining a true indicator of what US citizens are thinking… Read More