Differences between respondents are noticeable far before the focus group. Some are very communicative during confirmation calls, going so far as to confirm that they will be 15-minutes early per their confirmation email, while others may be anxious and simply… Read More
Archive for the ‘Focus Groups’ Category
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Observation Baltimore is Moving!
With the Market Research landscape changing rapidly, our new facility located in the historic McHenry Row (home of the Star Spangled Banner!)
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Keys to Successful Virtual Focus Groups & IDIs
The sudden shift to virtual Focus Groups & IDIs caused by Covid-19 left some firms unsure about the new processes they should take to adapt
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What Should You Look for In a Focus Group Facility?
When choosing a facility to host your focus group(s), there are a number of factors to consider. Here are a few to consider for your next focus group facility.
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Voice of Baltimore: Perceptions of the Patient-Doctor Relationship
Perceptions of the Patient-Doctor Relationship Observation Baltimore recently surveyed more than 1,950 Baltimore area residents. In the second part of a 2-part series, we wanted to highlight how Baltimore area residents feel about their relationship with their primary care physicians. Patient… Read More
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Baltimore Healthcare Market Research
Healthcare Market Research in Baltimore The healthcare industry as a whole provides both products and services that stand to gain considerably from a focused effort on market research. In Baltimore, the healthcare industry is a major economic driver with many… Read More
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Voice of Baltimore: Managed Care and the Doctor-Patient Relationships
Managed Care and the Doctor-Patient Relationship Health Maintenance Organizations (HMOs), Preferred Provider Organizations (PPOs), and Point of Service (POS) plans are the most common examples of managed care in the U.S. An article published by the National Center for Biotechnology… Read More
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Meet the Observation Baltimore Team
At Observation Baltimore, we have worked very hard to assemble one of the most talented and hardworking focus group facility teams in the country. Collectively, our goal is to ensure that clients have a successful project each time they work… Read More
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Voice of Baltimore: Career Satisfaction Part II
Observation Baltimore recently conducted a survey with 1,200 Baltimore residents pertaining to career engagement. Of the sixty-four percent (64%) who reported working full-time, seventy-two percent (72%) are female, and less than half (47%) are under 40 years old. Household income… Read More
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Baltimore is Perfect for Market Research
While most companies want to conduct their research in large cities such as New York, Chicago, Miami, and Los Angeles, smaller, less “sexy” markets are just as capable of providing the insights that lead to successful business decisions. Baltimore City,… Read More