In market research, the Moderator is the ambassador of many, many aspects! They are much more than a friendly face for the focus group respondents. Moderators assist clients through the research process and help them achieve their business’ goals. They… Read More
Archive for the ‘Baltimore Market Research’ Category
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7 Tips to Increase Research Attendance
Differences between respondents are noticeable far before the focus group. Some are very communicative during confirmation calls, going so far as to confirm that they will be 15-minutes early per their confirmation email, while others may be anxious and simply… Read More
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Best Cities for Market Research
Your team has determined your mockups look great! The new concepts are ready for the evaluation phase. Research needs to be done, but what are the best cities for market research? Here are a few factors to consider:
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Observation Baltimore 2022: A Year in Review
As Covid-19 dissipates from everyday life and the research landscape adjusts, we did the same. Check out Observation Baltimore’s year in review
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Observation Baltimore is Moving!
With the Market Research landscape changing rapidly, our new facility located in the historic McHenry Row (home of the Star Spangled Banner!)
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Profile Protocol: A Guide to creating Participant Profiles
Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research,
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Keys to Successful Virtual Focus Groups & IDIs
The sudden shift to virtual Focus Groups & IDIs caused by Covid-19 left some firms unsure about the new processes they should take to adapt
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Back to School & Economics
As the summer winds down and the school year creeps closer, the age old tradition of “back to school” shopping has been on the
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What to look for in a Focus Group Facility
When choosing a facility to host your focus group(s), there are a number of factors to consider. Here are a few to consider for your next focus group facility.
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The Ever-Changing Maryland!
Change can be a great thing: it demonstrates new opportunities and can provide a new perspective. Maryland is constantly changing. Whether it be a change in the health of the Chesapeake Bay or a change weather, change is inevitable. The most impactful and meaningful change is in the 6.1 million people… Read More