Personal Identifiable Information (PII for short) refers to an any personal information that one would be able to use to contact you for example, a last name,
Archive for the ‘Useful Information’ Category
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Observation Baltimore is Moving!
With the Market Research landscape changing rapidly, our new facility located in the historic McHenry Row (home of the Star Spangled Banner!)
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Profile Protocol: A Guide to creating proper Participant Profiles
Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research, Respondents are the individuals being recruited for the study and Profiles are their answers to the questions from the… Read More
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Four Ways to Declutter your Workspace & Increase Productivity
We all know how distracting excess clutter can be. Studies show that desk clutter can reduce your work productivity, as it takes your attention away from actually working. According to the National Association of Professional Organizations, items like paper clutter… Read More
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Market Research: Guarantee Success
There are two disciplines of market research: Quantitative (numerical) and Qualitative (emotions). Observation Baltimore specializes in supporting Qualitative research. One of the main methods of conducting Qualitative research is to hold Focus Groups. A Focus Group is a moderated… Read More
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The Cost of Interference
Competition for our attention is at an all-time high. Social media, email, urgent project requests, colleagues who need advice, family tugs, household chores, and the ever-pervasive text messages are all contenders competing for our attention. Multitasking: not the solution! Research… Read More
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How to Manage Burnout
Burnout, defined by Psychology Today as “a state of emotional, mental, and often physical exhaustion brought on by prolonged or repeated stress” is at an all-time high, with 69% of employees reporting some symptoms. Once seen as an… Read More
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Back to School & Economics
After a chaotic 2020 school year filled with webcams and laptops, parents and children alike are eager to get back to in-person learning. As the summer winds down and the school year creeps closer, the age old tradition of “back… Read More
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Homeownership: The New Normal?
As we move forward, the pandemic is dominating the public eye less and less. Even though COVID may not be in the news as it once was, its lasting effects are sure to be felt for the foreseeable… Read More