The workforce is changing rapidly and with that so does the desires in the workplace. The common worker factors in several aspects when choosing a place of employment, weighing concrete figures such as pay with traits of the organization such… Read More
Posts Tagged ‘Market Research’
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Observation Baltimore 2022: A Year in Review
2022 was certainly an eventful year at Observation Baltimore! As Covid-19 dissipates from everyday life and the research landscape adjusts, we did the same.
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The Importance of Protecting PII
Personal Identifiable Information (PII for short) refers to an any personal information that one would be able to use to contact you for example, a last name,
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Profile Protocol: A Guide to creating proper Participant Profiles
Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research, Respondents are the individuals being recruited for the study and Profiles are their answers to the questions from the… Read More
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Market Research: Guarantee Success
There are two disciplines of market research: Quantitative (numerical) and Qualitative (emotions). Observation Baltimore specializes in supporting Qualitative research. One of the main methods of conducting Qualitative research is to hold Focus Groups. A Focus Group is a moderated… Read More
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The Cost of Interference
Competition for our attention is at an all-time high. Social media, email, urgent project requests, colleagues who need advice, family tugs, household chores, and the ever-pervasive text messages are all contenders competing for our attention. Multitasking: not the solution! Research… Read More
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Automated Intelligence in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. This sudden increase in technology usage has many researchers questioning where else technology can better their services, with many turning to Automated Intelligence to add a… Read More
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Market Research: Looking Forward into 2022
One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the pandemic is the rapid adoption of technology. Whether it be Zoom, Teams, WebEx, or another platform, Insights Team members scattered to find ways to make… Read More
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Keys to Successful Virtual Focus Groups & IDIs
Any Market Researcher will tell you that adequate Show Rates (the amount of respondents that participate in the group compared to how many have been recruited) are paramount when conducting a successful market research project. The sudden… Read More