Differences between respondents are noticeable far before the focus group. Some are very communicative during confirmation calls, going so far as to confirm that they will be 15-minutes early per their confirmation email, while others may be anxious and simply… Read More
Posts Tagged ‘Market Research’
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Empathy: The Center of Marketing
Modern marketing is a relatively new industry compared to other business practices. Starting in the 1960’s, markets became saturated with competition as the economy experienced a post-war business boom. Originally, marketing focused on strategic planning of pricing, inventory management and… Read More
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The Future of Work-Life Balance
The culture surrounding Americans’ perceptions of appropriate work-life balance has been debated for decades. With many pointing to the positive effects a
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Observation Baltimore 2022: A Year in Review
As Covid-19 dissipates from everyday life and the research landscape adjusts, we did the same. Check out Observation Baltimore’s year in review
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The Importance of Protecting Personal Identifying Information
Personal Identifiable Information (PII for short) refers to an any personal information that one would be able to use to contact you for example, a last name,
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Profile Protocol: A Guide to creating Participant Profiles
Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research,
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Market Research: Guarantee Success
Every research endeavor includes its own unique goal and method of reaching that goal. Conducting market research can guarantee success and informed
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The Cost of Interference
Competition for our attention and the cost of interference is at an all-time high. Social media, email, urgent project requests, colleagues who need advice,
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A.I in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. The newest tech being used is A.I in market research. This sudden increase in technology usage has many researchers questioning where else technology can better their… Read More