Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research, Respondents are the individuals being recruited for the study and Profiles are their answers to the questions from the… Read More
Posts Tagged ‘Market Research’
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Market Research: Guarantee Success
There are two disciplines of market research: Quantitative (numerical) and Qualitative (emotions). Observation Baltimore specializes in supporting Qualitative research. One of the main methods of conducting Qualitative research is to hold Focus Groups. A Focus Group is a moderated… Read More
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The Cost of Interference
Competition for our attention is at an all-time high. Social media, email, urgent project requests, colleagues who need advice, family tugs, household chores, and the ever-pervasive text messages are all contenders competing for our attention. Multitasking: not the solution! Research… Read More
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Automated Intelligence in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. This sudden increase in technology usage has many researchers questioning where else technology can better their services, with many turning to Automated Intelligence to add a… Read More
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Market Research: Looking Forward into 2022
One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the pandemic is the rapid adoption of technology. Whether it be Zoom, Teams, WebEx, or another platform, Insights Team members scattered to find ways to make… Read More
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Keys to Successful Virtual Focus Groups & IDIs
Any Market Researcher will tell you that adequate Show Rates (the amount of respondents that participate in the group compared to how many have been recruited) are paramount when conducting a successful market research project. The sudden… Read More
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Embrace Your Weirdness!
How often do we make decisions based on what others might think? The behavior is often unconscious and typical of human beings to seek acceptance and the approval of others. That said, the most intriguing people are often outside of the… Read More
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Christmas Shopping Strategy
As we enter the 2018 Holiday season, all market watcher and observer eyes will be on this year’s shopping trends. 2017 saw an astonishing 583.9 billion spent on brick and mortar store shopping and an impressive 108 billion dollars spent… Read More
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Maryland Falls in Love
As fall begins, Observation Baltimore surveyed over 1,200 Marylanders to gain insight on their thoughts, feelings and experiences with regard to dating. We first obtained relationship status and found of those surveyed, the majority (38%) are married, followed by 22%… Read More