A Consumer Sentiment Analysis refers to research done to uncover the inherent emotions we hold. Whether they’re conscious or subconscious, we all have innate feelings that arise when a certain brand, product, or even just a topic is brought up…. Read More
Posts Tagged ‘Market Research’
-
Projective Techniques in Focus Groups & When to Use Them
The average attention span for an audience during a speech is 8-10 minutes. While focus groups are more participatory than a speech, distractions or an aloof respondent can disrupt research findings. Moderators must ensure total engagement in the conversation to… Read More
-
Famous Marketing Based on Consumer Preferences
Market Research has long been used as the guide for companies battling through the ever-changing waters of consumer preferences and public opinion. By utilizing market research, astute companies can shift with these changes, better positioning themselves for success. Once thought… Read More
-
Misconceptions of Market Research
While Market Research is a common practice among countless industries, there remains no shortage of misconceptions. While “market research” seems self-explanatory, many fall into believing myths like thinking Market Research can be accomplished via strictly “desk research,” or that online… Read More
-
When to Choose In-person or Online Research
Researchers were relegated to virtual research for so long that they’ve adopted it into their normal approach to new projects. While virtual research isn’t going anywhere, requests for in-person research are on the rise. Each methodology offers its own benefits… Read More
-
Market Research: The Benefits of a Local Firm
With more market research being conducted online than ever, many firms have begun to recruit respondents across the nation. Using local market research vendors offers several benefits compared to national vendors, depending on the specific needs and context of the… Read More
-
Types of Questions in a Market Research Screener
There is an art and a science to creating the perfect market research screener. Market researchers lean on several types of questions in their screeners to ensure what they’re asking is clear and intuitive. Doing so can give researchers confidence… Read More
-
The Guide to Market Research Acronyms
In the realm of market research, professionals often find themselves navigating through emails and messages filled with complex strings of industry acronyms and specific terminology. Understanding these market research acronyms is crucial for effective communication within the industry. Here we… Read More
-
Daily Cognitive Biases
Everybody likes to think that we’re completely fair, logical, and rational at all times, but in reality, that could not be further from the truth. Everybody holds cognitive biases that influence how we think, what we believe, and the decisions… Read More
-
Field Management & Virtual Recruiting
Observation Baltimore adds field management & virtual recruiting to their services to continually grow alongside the research industry.