In market research, the Moderator is the ambassador of many, many aspects! They are much more than a friendly face for the focus group respondents. Moderators assist clients through the research process and help them achieve their business’ goals. They… Read More
Archive for the ‘Business Marketing Strategies’ Category
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6 Tips for Effective Screener Writing
Writing an ineffective screening tool can undermine the entirety of your research. A participant screening tool, often referred to as a screener, is a written set of questions recruiters read verbatim to the prospective respondent on the phone to determine… Read More
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Best Cities for Market Research
Your team has determined your mockups look great! The new concepts are ready for the evaluation phase. Research needs to be done, but what are the best cities for market research? Here are a few factors to consider:
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The Future of Work-Life Balance
The culture surrounding Americans’ perceptions of appropriate work-life balance has been debated for decades. With many pointing to the positive effects a
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The Importance of Protecting Personal Identifying Information
Personal Identifiable Information (PII for short) refers to an any personal information that one would be able to use to contact you for example, a last name,
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Four Ways to Declutter your Workspace & Increase Productivity
We all know how distracting excess clutter can be. Studies show that desk clutter can reduce your work productivity, as it takes your attention away from actually working. According to the National Association of Professional Organizations, items like paper clutter… Read More
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Market Research: Guarantee Success
Every research endeavor includes its own unique goal and method of reaching that goal. Conducting market research can guarantee success and informed
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The Cost of Interference
Competition for our attention and the cost of interference is at an all-time high. Social media, email, urgent project requests, colleagues who need advice,
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A.I in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. The newest tech being used is A.I in market research. This sudden increase in technology usage has many researchers questioning where else technology can better their… Read More