One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the pandemic is the rapid adoption of technology. Whether it be Zoom, Teams, WebEx, or another platform, Insights Team members scattered to find ways to make… Read More
Archive for the ‘Marketing Trends’ Category
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Back to School & Economics
After a chaotic 2020 school year filled with webcams and laptops, parents and children alike are eager to get back to in-person learning. As the summer winds down and the school year creeps closer, the age old tradition of “back… Read More
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Homeownership: The New Normal?
As we move forward, the pandemic is dominating the public eye less and less. Even though COVID may not be in the news as it once was, its lasting effects are sure to be felt for the foreseeable… Read More
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Fads: What’s up?
A fad is something that is met with abrupt enthusiasm and sometimes ends just as quickly as it started. Fads have been around ever since we can remember! They can be anything from the beehive hairstyle that became a Baltimore… Read More
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Gen Z, You and Me
With a new generation comes new mindsets. In recent years the differences between generations, such as Millennials and Baby Boomers, shape thinking and approaches. These differences dominate the media and put Millennials and Baby Boomers at the forefront of the public’s… Read More
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The Ever-Changing Maryland!
Change can be a great thing: it demonstrates new opportunities and can provide a new perspective. Maryland is constantly changing. Whether it be a change in the health of the Chesapeake Bay or a change weather, change is inevitable. The most impactful and meaningful change is in the 6.1 million people… Read More
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All Wrapped Up
With the holidays quickly approaching and the stress of Black Friday and Cyber Monday a thing of the past, Observation Baltimore polled Baltimore residents about their holiday shopping plans and gift ideas for this year.
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Top 5 Trending Market Research Tidbits
The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. Five big trends that are impacting market research this year. One trend should come as no surprise: the integration of social, digital,… Read More
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MRA’s Spring Symposium
Last week at this time Peter Scanlon was sharing reflections with colleagues on the MRA Spring Symposium that he attended on Friday, April 4th in Washington, DC. We wanted to take a moment and share some of his thoughts on… Read More
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Top Five Market Research Trends and Tidbits
The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. If you have been trying to get impressions with the upper class, the Super Bowl may be the best option. Everybody has… Read More