Researchers have looked to technology to overcome the obstacles brought on by the pandemic. This sudden increase in technology usage has many researchers questioning where else technology can better their services, with many turning to Automated Intelligence to add a… Read More
Archive for the ‘Online Market Research’ Category
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Market Research: Looking Forward into 2022
One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the pandemic is the rapid adoption of technology. Whether it be Zoom, Teams, WebEx, or another platform, Insights Team members scattered to find ways to make… Read More
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Keys to Successful Virtual Focus Groups & IDIs
Any Market Researcher will tell you that adequate Show Rates (the amount of respondents that participate in the group compared to how many have been recruited) are paramount when conducting a successful market research project. The sudden… Read More
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What is UX?
The Internet has completely reshaped the way we shop. Going to the grocery store has become optional, finding specific products is drastically easier, and customer service has become less about product knowledge and more about the knowledge of the company’s… Read More
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Online Communities: A New Source for Market Research
The Internet is prevalent now more than ever in many different types of communities and covers a wide variety of interests. For instance, let’s say you have a passion for Pogs (a game played with cardboard discs that was a… Read More