Everybody likes to think that we’re completely fair, logical, and rational at all times, but in reality, that could not be further from the truth. Everybody holds cognitive biases that influence how we think, what we believe, and the decisions… Read More
Blog
-
Field Management & Virtual Recruiting
Observation Baltimore adds field management & virtual recruiting to their services to continually grow alongside the research industry.
-
6 Tips for Effective Screener Writing
Writing an ineffective screening tool can undermine the entirety of your research. A participant screening tool, often referred to as a screener, is a written set of questions recruiters read verbatim to the prospective respondent on the phone to determine… Read More
-
7 Tips to Increase Research Attendance
Differences between respondents are noticeable far before the focus group. Some are very communicative during confirmation calls, going so far as to confirm that they will be 15-minutes early per their confirmation email, while others may be anxious and simply… Read More
-
Best Cities for Market Research
Your team has determined your mockups look great! The new concepts are ready for the evaluation phase. Research needs to be done, but what are the best cities for market research? Here are a few factors to consider:
-
Empathy: The Center of Marketing
Modern marketing is a relatively new industry compared to other business practices. Starting in the 1960’s, markets became saturated with competition as the economy experienced a post-war business boom. Originally, marketing focused on strategic planning of pricing, inventory management and… Read More
-
The Future of Work-Life Balance
The culture surrounding Americans’ perceptions of appropriate work-life balance has been debated for decades. With many pointing to the positive effects a
-
Observation Baltimore 2022: A Year in Review
As Covid-19 dissipates from everyday life and the research landscape adjusts, we did the same. Check out Observation Baltimore’s year in review