Choosing the correct methodology for your research can make or break its effectiveness. While quantitative market research can provide valuable insights on a large scale, it can neglect the context necessary to understand your consumer’s perceptions, opinions, beliefs, and attitudes…. Read More
Blog
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Consumer Sentiment Analysis: Collection Methods & Examples
A Consumer Sentiment Analysis refers to research done to uncover the inherent emotions we hold. Whether they’re conscious or subconscious, we all have innate feelings that arise when a certain brand, product, or even just a topic is brought up…. Read More
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Projective Techniques in Focus Groups & When to Use Them
The average attention span for an audience during a speech is 8-10 minutes. While focus groups are more participatory than a speech, distractions or an aloof respondent can disrupt research findings. Moderators must ensure total engagement in the conversation to… Read More
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Famous Marketing Based on Consumer Preferences
Market Research has long been used as the guide for companies battling through the ever-changing waters of consumer preferences and public opinion. By utilizing market research, astute companies can shift with these changes, better positioning themselves for success. Once thought… Read More
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Misconceptions of Market Research
While Market Research is a common practice among countless industries, there remains no shortage of misconceptions. While “market research” seems self-explanatory, many fall into believing myths like thinking Market Research can be accomplished via strictly “desk research,” or that online… Read More
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Introducing Ironwood Online
Industry Landscape In today’s fast-paced and ever-changing business landscape, businesses now, more than ever, rely on quality data to inform their decision making, develop effective strategies, align with shifting consumer preferences, and navigate ever evolving market dynamics. Online survey research… Read More
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When to Choose In-person or Online Research
Researchers were relegated to virtual research for so long that they’ve adopted it into their normal approach to new projects. While virtual research isn’t going anywhere, requests for in-person research are on the rise. Each methodology offers its own benefits… Read More
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Ironwood Insights Group acquires Observation Baltimore & The Research Group
Ironwood Insights Group (IIG) has announced the acquisition of Observation Baltimore and The Research Group. Both organizations are known for their high-quality qualitative research, customized approach to study design, proactive client service, and commitment to consultative project management. Ironwood is a full-spectrum… Read More
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Market Research: The Benefits of a Local Firm
With more market research being conducted online than ever, many firms have begun to recruit respondents across the nation. Using local market research vendors offers several benefits compared to national vendors, depending on the specific needs and context of the… Read More
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Types of Questions in a Market Research Screener
There is an art and a science to creating the perfect market research screener. Market researchers lean on several types of questions in their screeners to ensure what they’re asking is clear and intuitive. Doing so can give researchers confidence… Read More