One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the pandemic is the rapid adoption of technology. Whether it be Zoom, Teams, WebEx, or another platform, Insights Team members scattered to find ways to make… Read More
Blog
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Keys to Successful Virtual Focus Groups & IDIs
Any Market Researcher will tell you that adequate Show Rates (the amount of respondents that participate in the group compared to how many have been recruited) are paramount when conducting a successful market research project. The sudden… Read More
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Maryland in the Fall
Summer may be winding down but that doesn’t mean you need to! There are countless events happen all across our beautiful state to keep you and your family entertained. National Aquarium Home of more than 15,000 creatures, the Aquarium is the heart of… Read More
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Back to School & Economics
After a chaotic 2020 school year filled with webcams and laptops, parents and children alike are eager to get back to in-person learning. As the summer winds down and the school year creeps closer, the age old tradition of “back… Read More
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What is UX?
The Internet has completely reshaped the way we shop. Going to the grocery store has become optional, finding specific products is drastically easier, and customer service has become less about product knowledge and more about the knowledge of the company’s… Read More
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Homeownership: The New Normal?
As we move forward, the pandemic is dominating the public eye less and less. Even though COVID may not be in the news as it once was, its lasting effects are sure to be felt for the foreseeable… Read More
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What Should You Look for In a Focus Group Facility?
When choosing a facility to host your focus group(s), there are a number of factors to consider. You want to work with a location that has an understanding of each individual client’s research needs and is experienced providing logistical support… Read More
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Fads: What’s up?
A fad is something that is met with abrupt enthusiasm and sometimes ends just as quickly as it started. Fads have been around ever since we can remember! They can be anything from the beehive hairstyle that became a Baltimore… Read More
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Gen Z, You and Me
With a new generation comes new mindsets. In recent years the differences between generations, such as Millennials and Baby Boomers, shape thinking and approaches. These differences dominate the media and put Millennials and Baby Boomers at the forefront of the public’s… Read More