With the emergence of tech such as VR and AI, and constantly changing algorithms, here are some marketing trends to look for in 2023
Blog
-
Empathy: The Center of Marketing
Modern marketing is a relatively new industry compared to other business practices. Starting in the 1960’s, markets became saturated with competition as the economy experienced a post-war business boom. Originally, marketing focused on strategic planning of pricing, inventory management and… Read More
-
The Future of Work-Life Balance
The culture surrounding Americans’ perceptions of appropriate work-life balance has been debated for decades. With many pointing to the positive effects a
-
Observation Baltimore 2022: A Year in Review
As Covid-19 dissipates from everyday life and the research landscape adjusts, we did the same. Check out Observation Baltimore’s year in review
-
The Importance of Protecting Personal Identifying Information
Personal Identifiable Information (PII for short) refers to an any personal information that one would be able to use to contact you for example, a last name,
-
Observation Baltimore is Moving!
With the Market Research landscape changing rapidly, our new facility located in the historic McHenry Row (home of the Star Spangled Banner!)
-
Profile Protocol: A Guide to creating Participant Profiles
Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research,
-
Four Ways to Declutter your Workspace & Increase Productivity
We all know how distracting excess clutter can be. Studies show that desk clutter can reduce your work productivity, as it takes your attention away from actually working. According to the National Association of Professional Organizations, items like paper clutter… Read More
-
Market Research: Guarantee Success
Every research endeavor includes its own unique goal and method of reaching that goal. Conducting market research can guarantee success and informed
-
The Cost of Interference
Competition for our attention and the cost of interference is at an all-time high. Social media, email, urgent project requests, colleagues who need advice,