Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research, Respondents are the individuals being recruited for the study and Profiles are their answers to the questions from the… Read More
Blog
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Four Ways to Declutter your Workspace & Increase Productivity
We all know how distracting excess clutter can be. Studies show that desk clutter can reduce your work productivity, as it takes your attention away from actually working. According to the National Association of Professional Organizations, items like paper clutter… Read More
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Market Research: Guarantee Success
There are two disciplines of market research: Quantitative (numerical) and Qualitative (emotions). Observation Baltimore specializes in supporting Qualitative research. One of the main methods of conducting Qualitative research is to hold Focus Groups. A Focus Group is a moderated… Read More
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The Cost of Interference
Competition for our attention is at an all-time high. Social media, email, urgent project requests, colleagues who need advice, family tugs, household chores, and the ever-pervasive text messages are all contenders competing for our attention. Multitasking: not the solution! Research… Read More
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How to Manage Burnout
Burnout, defined by Psychology Today as “a state of emotional, mental, and often physical exhaustion brought on by prolonged or repeated stress” is at an all-time high, with 69% of employees reporting some symptoms. Once seen as an… Read More
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Automated Intelligence in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. This sudden increase in technology usage has many researchers questioning where else technology can better their services, with many turning to Automated Intelligence to add a… Read More
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Combating Imposter Syndrome in the Workplace
Imposter Syndrome is a disorder that may affect “high-achieving individuals who, despite their objective successes, fail to internalize their accomplishments and have persistent self-doubt and fear of being exposed as a fraud or imposter.” Imposter Syndrome is being discussed… Read More
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Market Research: Looking Forward into 2022
One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the pandemic is the rapid adoption of technology. Whether it be Zoom, Teams, WebEx, or another platform, Insights Team members scattered to find ways to make… Read More
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Keys to Successful Virtual Focus Groups & IDIs
Any Market Researcher will tell you that adequate Show Rates (the amount of respondents that participate in the group compared to how many have been recruited) are paramount when conducting a successful market research project. The sudden… Read More