With the Market Research landscape changing rapidly, our new facility located in the historic McHenry Row (home of the Star Spangled Banner!)
Blog
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Profile Protocol: A Guide to creating Participant Profiles
Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research,
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Four Ways to Declutter your Workspace & Increase Productivity
We all know how distracting excess clutter can be. Studies show that desk clutter can reduce your work productivity, as it takes your attention away from actually working. According to the National Association of Professional Organizations, items like paper clutter… Read More
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Market Research: Guarantee Success
Every research endeavor includes its own unique goal and method of reaching that goal. Conducting market research can guarantee success and informed
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The Cost of Interference
Competition for our attention and the cost of interference is at an all-time high. Social media, email, urgent project requests, colleagues who need advice,
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How to Manage Burnout
Burnout, defined by Psychology Today as “a state of emotional, mental, and often physical exhaustion brought on by prolonged or repeated stress” is at
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A.I in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. The newest tech being used is A.I in market research. This sudden increase in technology usage has many researchers questioning where else technology can better their… Read More
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Combating Imposter Syndrome in the Workplace
Imposter Syndrome is a disorder that may affect “high-achieving individuals who, despite their objective successes, fail to internalize their accomplishments
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Market Research: Looking Forward into 2022
One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the