Every research endeavor includes its own unique goal and method of reaching that goal. Conducting market research can guarantee success and informed
Blog
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The Cost of Interference
Competition for our attention and the cost of interference is at an all-time high. Social media, email, urgent project requests, colleagues who need advice,
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How to Manage Burnout
Burnout, defined by Psychology Today as “a state of emotional, mental, and often physical exhaustion brought on by prolonged or repeated stress” is at
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A.I in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. The newest tech being used is A.I in market research. This sudden increase in technology usage has many researchers questioning where else technology can better their… Read More
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Combating Imposter Syndrome in the Workplace
Imposter Syndrome is a disorder that may affect “high-achieving individuals who, despite their objective successes, fail to internalize their accomplishments
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Market Research: Looking Forward into 2022
One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the
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Keys to Successful Virtual Focus Groups & IDIs
The sudden shift to virtual Focus Groups & IDIs caused by Covid-19 left some firms unsure about the new processes they should take to adapt
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Maryland in the Fall
Summer may be winding down but that doesn’t mean you need to! There are few things as beautiful as Maryland in the Fall and there are countless events happen
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Back to School & Economics
As the summer winds down and the school year creeps closer, the age old tradition of “back to school” shopping has been on the