With more market research being conducted online than ever, many firms have begun to recruit respondents across the nation. Using local market research vendors offers several benefits compared to national vendors, depending on the specific needs and context of the… Read More
Archive for the ‘Market Research Specialists’ Category
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Field Management & Virtual Recruiting
Observation Baltimore adds field management & virtual recruiting to their services to continually grow alongside the research industry.
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6 Tips for Effective Screener Writing
Writing an ineffective screening tool can undermine the entirety of your research. A participant screening tool, often referred to as a screener, is a written set of questions recruiters read verbatim to the prospective respondent on the phone to determine… Read More
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Meet the Observation Baltimore Team
At Observation Baltimore, we have worked very hard to assemble one of the most talented and hardworking focus group facility teams in the country. Collectively, our goal is to ensure that clients have a successful project each time they work… Read More
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Everything You Wanted to Know About Our Recruiting Process
At Observation Baltimore, we truly believe that Experienced Recruiting Makes the Difference. Observation Baltimore’s recruiters are the core strength of their market research services team. In fact, their rigid recruiting policy starts with comprehensive, didactic market research fundamentals training, followed… Read More
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The Value of Video in Market Research
There are multiple methods for conducting market research in this era of new and interactive technology. One method that has been around for a few decades now is video. With the advent of YouTube and various other online video outlets,… Read More
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An Interview with Molly McNerney, Recruiting Supervisor
Next up in our interview series is Molly McNerney, Observation Baltimore’s Recruiting Supervisor. Read on to find out what she thinks is the key element to Baltimore research and what fascinates her about the market research industry.
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Dialsmith’s ‘Dialed In’ Focus Group Network Continues to Grow
Portland, Ore (June 4th)—Dialsmith, worldwide developer, marketer and seller of the Perception Analyzer® audience response tools, has announced the addition of several new focus group facilities to its worldwide affiliate program. The ‘Dialed In’ program is aimed at making it… Read More
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Talking Usability Studies with Bill Killam
We recently had the opportunity to talk with Bill Killam of User-Centered-Design, Inc. about usability studies. Bill has been in the industry for 30 years, so he’s a great source of knowledge. We conduct a number of usability studies, so… Read More