At Observation Baltimore, we have worked very hard to assemble one of the most talented and hardworking focus group facility teams in the country. Collectively, our goal is to ensure that clients have a successful project each time they work… Read More
Archive for the ‘Market Research Specialists’ Category
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Everything You Wanted to Know About Our Recruiting Process
At Observation Baltimore, we truly believe that Experienced Recruiting Makes the Difference. Observation Baltimore’s recruiters are the core strength of their market research services team. In fact, their rigid recruiting policy starts with comprehensive, didactic market research fundamentals training, followed… Read More
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The Value of Video in Market Research
There are multiple methods for conducting market research in this era of new and interactive technology. One method that has been around for a few decades now is video. With the advent of YouTube and various other online video outlets,… Read More
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An Interview with Molly McNerney, Recruiting Supervisor
Next up in our interview series is Molly McNerney, Observation Baltimore’s Recruiting Supervisor. Read on to find out what she thinks is the key element to Baltimore research and what fascinates her about the market research industry.
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Dialsmith’s ‘Dialed In’ Focus Group Network Continues to Grow
Portland, Ore (June 4th)—Dialsmith, worldwide developer, marketer and seller of the Perception Analyzer® audience response tools, has announced the addition of several new focus group facilities to its worldwide affiliate program. The ‘Dialed In’ program is aimed at making it… Read More
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Talking Usability Studies with Bill Killam
We recently had the opportunity to talk with Bill Killam of User-Centered-Design, Inc. about usability studies. Bill has been in the industry for 30 years, so he’s a great source of knowledge. We conduct a number of usability studies, so… Read More
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Conducting Market Research in a Patient Support Group Format
We all like to know that we are not alone – that there is someone out there who has experienced what we have, felt what we have felt, and gotten along in spite of difficult circumstances. For patients diagnosed with… Read More
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Super Bowl Commercials: How Effective are They?
Super Bowl commercials have as much pressure to perform as the NFL players vying for the big win on game day. We expect ads that air during the Super Bowl to do more than just bide the time between quarters:… Read More
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Market Research & Advertising Agencies | Baltimore Market Research
If you’re a fan of Mad Men, you might think that the creatives at advertising agencies lounge around on couches, sipping their favorite drink on the rocks, and waiting for inspiration to strike. But savvy advertising and marketing companies in… Read More