All Wrapped Up

With the holidays quickly approaching and the stress of Black Friday and Cyber Monday a thing of the past, Observation Baltimore polled Baltimore residents about their holiday shopping plans and gift ideas for this year.


We asked Baltimore residents about their holiday shopping habits.

All Wrapped Up


This year the majority of Baltimore residents (70%) have 5-20 people on their shopping list. The most popular gift Baltimore residents plan to purchase is clothing (81%) followed by gift cards (76%), electronics/gadgets (69%), toys (64%), active wear (37%), and subscription boxes (Birchbox, Stichfix, FabFitFun, etc) (13%).

For holiday shopping, the average budget for Baltimore residents is $250-$500 (33%). Some plan to spend $500-$1000 (32%) or $0-$250 (17%). Although the average budget for holiday shopping is $250-$500, the largest purchase for the majority of Baltimore shoppers will be between $0-$250 (60%) followed by $250-$500 (29%), $500-$1000 (8%) and for a few the largest purchase will cost $1000+ (2%).

Thanksgiving, Black Friday, and Cyber Monday have come to signal the beginning of the holiday shopping season.  Charm City residents circle Black Friday and Cyber Monday (27%) on the calendar for the beginning of holiday shopping. Others begin their holiday shopping before Thanksgiving (24%), some shop all year long (20%), or leave all their shopping for the week leading up to the holiday (17%).

As Black Friday and Cyber Monday offer many deals in-store and online, it is no surprise that many Baltimore residents plan to do their holiday shopping both in-store and online (61%). Online shopping (19%) emerges as the more popular shopping method compared to in-store (14%). For those residents shopping in-store Department stores (57%) are the most popular destination followed by specialty stores (36%). Some make/craft gifts (4%) for people on their holiday list.

While finding the perfect gift comes easily for some, Pinterest (35%), crafting books/sites (12%), and YouTube (5%) provide inspiration for those seeking the perfect gift. Unique gifts for the harder to shop for people are engraved or personalized gifts as well as subscriptions boxes to clothing places such as Stichfix or for cooking such as Blue Apron.

About Observation Baltimore:

We take great pride in creating a special environment for research to thrive, which is why Observation Baltimore is Where The Magic Happens. We are one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey.  Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Just six minutes from BWI airport and AMTRAK, our Baltimore research facility has a great location. Most importantly, we understand market research!

To learn more about the market research facility at Observation Baltimore: contact Ryan Ross at 443-543-5345 or click here!


This entry was posted on Wednesday, December 2nd, 2015 at 6:54 pm. Both comments and pings are currently closed.

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