Imposter Syndrome is a disorder that may affect “high-achieving individuals who, despite their objective successes, fail to internalize their accomplishments
Archive for the ‘Business Marketing Strategies’ Category
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Market Research: Looking Forward into 2022
One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the
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Keys to Successful Virtual Focus Groups & IDIs
The sudden shift to virtual Focus Groups & IDIs caused by Covid-19 left some firms unsure about the new processes they should take to adapt
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What is UX?
The websites feel easy to use, with short wait times and clear instructions to. The answer lays in UX Testing.
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Gen Z, You and Me
With a new generation comes new mindsets. In recent years the differences between generations, such as Millennials and Baby Boomers, (and now Gen Z) shape
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The Ever-Changing Maryland!
Change can be a great thing: it demonstrates new opportunities and can provide a new perspective. Maryland is constantly changing. Whether it be a change in the health of the Chesapeake Bay or a change weather, change is inevitable. The most impactful and meaningful change is in the 6.1 million people… Read More
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Mastering Hispanic Market Research
Latinos currently make up about 17% of the US population and they are an important piece of the American consumer landscape. With buying power of more than $1.2 trillion, Latinos represent an important piece of the American market that should… Read More
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5 Steps to Building a Robust Database
Despite more and more companies seeking to capture market research data from online methodologies, focus groups continue to provide meaningful insights into the minds of consumers and business professionals every day. As clients expand into other markets outside their traditional… Read More
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Halloween Marketing & Tools for You!
To some it might be scary how quickly Halloween has become the fastest-growing consumer holiday in the US. Retailers in many sectors have learned over the past two decades that Halloween means big business, with an estimated two-thirds of Americans… Read More