When choosing a facility to host your focus group(s), there are a number of factors to consider. You want to work with a location that has an understanding of each individual client’s research needs and is experienced providing logistical support as needed. Here are a few key factors to consider when choosing your next focus group facility.
With the return of in person research, it is important that facilities stay vigilant when following Covid guidelines to ensure that they’re keeping their clients, respondents and staff safe.
Observation Baltimore is taking multiple steps to keep everyone that visits our facility as safe as possible, steps such as thoroughly disinfecting the room after each focus group, maintaining 6 feet between all individuals, and replacing cash incentives with electronic payment when possible.
Does the facility seem welcoming and friendly? When you arrive for your project, you want to be greeted by a staff member who will escort you to your assigned suite and make sure you have everything you need to get situated.
A facility with a reception desk is ideal so that you know where you can go for support. Staff should be accommodating and able to help on a moment’s notice, but also provide you with the flexibility to set the room up according to your preferences.
You should not have to waste valuable time finding out where supplies are kept or how to turn on the projector. An experienced focus group facility will anticipate your needs and make your life easier by taking care of details such as making sure all of your supplies are easily accessible.
Defined point person
You need to know who to turn to when issues arise, so the focus group facility should provide you with at least one point of contact who clearly identifies themselves once you arrive.
If time allows, your contact should offer a quick tour to help you get your bearings and they should be on-hand to handle any necessary logistical concerns, such as making copies, adjusting the temperature of the room, and showing you where the bathroom is located.
Your focus group facility should make your job as easy as possible by providing you with help when you need it and being hands off when you don’t.