In a recent survey conducted by Observation Baltimore, seventy-five percent (75%)* of respondents were Baltimore residents who travel internationally for business. That’s a pretty well-traveled population! So, what do worldly Baltimore residents look for when booking a flight? If you’re… Read More
Archive for the ‘Baltimore Market Research’ Category
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Voice of Baltimore: A Day in the Life of a Business Traveler
If you live in Baltimore, then there’s a one in three chance that you occasionally board a plane or train to travel long distances for work. Thirty-four percent (34%) of Baltimore workers travel for business. So, what’s it like to… Read More
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Voice of Baltimore: What are Your New Year’s Resolutions?
Do you set a New Year’s Resolution every year? If you do, then you share a trait with fifty-four percent (54%) of Baltimore Area residents. If you don’t set a resolution, no need to worry, you’re in the company of… Read More
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More Baltimore Consumers are Opting for Online Shopping
Over the past few years, we’ve seen a rising trend in online shopping. Shopping online is an easy and convenient alternative to packed stores. Some consumers prefer the excitement and experience of visiting a store in person, which is why… Read More
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Voice of Baltimore: 2016 Holiday Shopping Trends
It seems that every holiday season, there are a few gifts that rise to popularity. Last year, the hoverboard was the big sensation. What are Baltimore area residents buying this year? And how do they prefer to purchase their holiday… Read More
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Statistics Show That Marketing to Women is a Smart Move
Given the outsize influence of female shoppers, it’s becoming increasingly important for businesses to tailor their marketing strategies to meet the demands of women consumers. Women control the purse strings and conducting single-gender focus groups can be a great way… Read More
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The Purpose and Benefits of Focus Groups
In the market research field, focus groups are a technique used to gain insights from a target audience about their feelings around a specific product or service. Idealy conducted in a designated facility, a focus group is generally made up… Read More
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Data Security Best Practices
Cyber crimes are big business and will only become more prevalent in the coming years. According to a study conducted by IBM, more than 1.5 million cyber crimes are carried out every year and it is estimated that they cause… Read More
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How to Plan and Execute a Successful Central Location Test
A Central Location Test (CLT) refers to quantitative research that is conducted in a controlled environment, as opposed to home-use tests (HUT) where testing occurs in the participant’s home environment. CLTs are particularly useful for taste tests and at Observation… Read More