Posts Tagged ‘market research industry’

• The Effects of Video on Market Research

  • June 11th, 2013
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Baltimore, Focus Groups, Market Research, market research industry, market research specialists, Maryland, Observation Baltimore, Research, video research, video research Baltimore, video research focus groups
    

  There are multiple methods for conducting market research in this era of new and interactive technology. One method that has been around for a few decades now is video. With the advent of YouTube and various other online video outlets,… Read More

• How Baltimore Market Research Transforms the Healthcare Industry

  • May 21st, 2013
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Focus Groups, Market Research, market research Baltimore, market research industry, market research specialists, Maryland, Medical research, Observation Baltimore, Research
    

  Market research conducted for the healthcare industry aims to enhance the overall quality and effectiveness of patient care, while improving safety standards and making general practices and processes more efficient. How is market research used to inform decision makers of… Read More

• Observation Baltimore’s Favorite Market Research Tweets

  • May 1st, 2013
  • Posted in Marketing Trends, Online Market Research, Social Media Platforms, Twitter Research, Uncategorized
  • Tags: Tags: Baltimore, Market Research, market research Baltimore, market research industry, Maryland, Observation Baltimore, twitter
    

  Do you know who is talking about you?! Ever taken a Webinar or electronic training seminar on social media?  Ever chat or use online scheduling software, make reservations at a restaurant, or click on an article link?  What you do… Read More

• Technology in Market Research: Social Media

  • August 7th, 2012
  • Posted in Baltimore Market Research, Internet Statistics, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Social Media Statistics, Tips and Resources for Researchers, Uncategorized, Useful Information
  • Tags: Tags: Advertising, consumer trends, facebook, linkedin, market research industry, market researchers, Observation Baltimore, Social Media, social media for businesses, Social Media Marketing, twitter
    

  As the world around us evolves, so too must the market research industry. With more and more people flocking to social media websites, like Facebook, Twitter, Google+, LinkedIn, and Pinterest, the way in which individuals gain information about and interact… Read More

• Technology in Market Research: Virtual Stores

  • July 26th, 2012
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Barbara Gassaway, convenience, Cost-effective, market research industry, market research specialists, Observation Baltimore, online shopping, virtual reality, virtual stores
    

  As the market research industry evolves, technologies continue to play a much bigger role in the way researchers generate and analyze insights to better serve their clients. One of these new market research technologies is Virtual Stores. While still in… Read More

• The Bicentennial of the War of 1812: How Baltimore Built its Legacy

  • June 28th, 2012
  • Posted in Baltimore Market Research, Market Research News, Market Research Technology, Observation Baltimore News, Tips and Resources for Researchers, Uncategorized, Useful Information
  • Tags: Tags: baltimore involved in war of 1812, market research industry, market research specialists, Observation Baltimore, president madison, sir alexander cochrane, Taking the Next Step in Medical Research, The Research Group, University of Maryland, war of 1812 in maryland
    

  This year marks the Bicentennial of the War of 1812, one of the most historically important wars in our nation’s history. And as the United States commemorates the 200th anniversary of this war and the penning of “The Star-Spangled Banner,”… Read More

• Packaging Exploratory by ABC Packaging :: Focus Group Case Study

  • June 28th, 2012
  • Posted in Focus Groups, General, Tips and Resources for Researchers, Tips for Saving Time, Uncategorized, Useful Information
  • Tags: Tags: abc packaging, Barbara Gassaway, experienced recruiting, Focus Group Facility, get paid for focus group, Impulse Survey, Market Research, market research industry, Maryland, Observation Baltimore, Qualitative Versus Quantitative Market Research, solution is observation baltimore, state of the art
    

  The Mission: ABC Packaging wanted to test new packaging for one of their products. ABC Packaging wanted to better understand the effectiveness and appeal of their new product packaging among their target market, 18-25 year old males. The Process: ABC… Read More

• Interview with Naomi Henderson

  • June 6th, 2012
  • Posted in Advertising News, Baltimore Market Research, Focus Groups, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: Barbara Gassaway, Co-moderating, E-tools, market research industry, market researchers, moderators, Naomi Henderson, Observation Baltimore, QRCA event, qualitative research, RIVA Moderator Training, Secrets of a Master Moderator
    

  Later this month Observation Baltimore will be hosting Naomi Henderson for this June’s QRCA event. The focus of the June 22nd event is to open the dialogue around the concept of Mastery. It will be a day full of discussion,… Read More

• Focus Groups News: Interviewing Focus Group Participants

  • May 29th, 2012
  • Posted in Focus Groups, Uncategorized
  • Tags: Tags: Consumer Research, experienced recruiting, Focus Groups, interviewing focus groups, Market Research, market research industry, market research specialists, Observation Baltimore, The Research Group, University of Maryland
    

  Week in and week out, you have heard the market research specialists at Observation Baltimore preach about the benefits of focus groups. But you don’t have to take our word for it anymore. Just look at what one of our… Read More

• Motivation: What drives you?

  • May 24th, 2012
  • Posted in All About Baltimore, Baltimore Market Research, Uncategorized
  • Tags: Tags: Consumer Research, Market Research, market research industry, market research specialists, Observation Baltimore, Qualitative Versus Quantitative Market Research, Research Maryland, The Research Group
    

  A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation.  Some of the ideas covered included: Meaning: It is more motivational to tell people WHY… Read More