Posts Tagged ‘Market Research’

• QRCA DC Chapter hosts, “A RIVA day with Naomi Henderson, Secrets of a Master,” with record attendance.

  • July 10th, 2012
  • Posted in Baltimore Market Research, General, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: Baltimore, Barbara Gassaway, Jenna Wexler, Market Research, Master Moderator, master trainer, Naomi Henderson, Observation Baltimore, RIVA Training Institute, Secrets of a Master, Washington DC
    

  By Guest Blogger: Jenna Wexler, jenna@mirador-research.com The Washington DC chapter hosted a masterful one-day seminar by one of our iconic leaders on June 22, 2012. Naomi Henderson, founder of the RIVA Training Institute, graced her home chapter and an extensive… Read More

• Packaging Exploratory by ABC Packaging :: Focus Group Case Study

  • June 28th, 2012
  • Posted in Focus Groups, General, Tips and Resources for Researchers, Tips for Saving Time, Uncategorized, Useful Information
  • Tags: Tags: abc packaging, Barbara Gassaway, experienced recruiting, Focus Group Facility, get paid for focus group, Impulse Survey, Market Research, market research industry, Maryland, Observation Baltimore, Qualitative Versus Quantitative Market Research, solution is observation baltimore, state of the art
    

  The Mission: ABC Packaging wanted to test new packaging for one of their products. ABC Packaging wanted to better understand the effectiveness and appeal of their new product packaging among their target market, 18-25 year old males. The Process: ABC… Read More

• Star-Spangled Sailabration: A Historic Baltimore, Maryland Event

  • June 13th, 2012
  • Posted in Advertising News, All About Baltimore, Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: Baltimore, Barbara Gassaway, Blue Angels, international parade of ships, Market Research, Maryland, National Bicentennial, Observation Baltimore, Star-Spangled 200, Star-Spangled Sailabration, Test Market, War of 1812
    

  From Wednesday, June 13 to Tuesday, June 19, Baltimore, Maryland will be overrun by more than 40 tall ships and naval vessels as part of Star-Spangled Sailabration. This international parade of ships is just one part of the national launch… Read More

• What is “gamification” and how does it relate to research!?

  • June 4th, 2012
  • Posted in Advertising News, Baltimore Market Research, Focus Groups, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Tips and Resources for Researchers, Tips for Improving Creativity, Uncategorized, Useful Information
  • Tags: Tags: Barbara Gassaway, customer engagement, focus group, game design, Gamification, Gaming Facts and Statistics, increase engagement, Market Research, Observation Baltimore, Research through Gaming
    

  More and more we are hearing about gaming and how it is being incorporated in various industries – research is no exception. Defined, gamification is the process of applying game design techniques and processes to non-game applications to encourage customer… Read More

• Focus Groups News: Interviewing Focus Group Participants

  • May 29th, 2012
  • Posted in Focus Groups, Uncategorized
  • Tags: Tags: Consumer Research, experienced recruiting, Focus Groups, interviewing focus groups, Market Research, market research industry, market research specialists, Observation Baltimore, The Research Group, University of Maryland
    

  Week in and week out, you have heard the market research specialists at Observation Baltimore preach about the benefits of focus groups. But you don’t have to take our word for it anymore. Just look at what one of our… Read More

• Motivation: What drives you?

  • May 24th, 2012
  • Posted in All About Baltimore, Baltimore Market Research, Uncategorized
  • Tags: Tags: Consumer Research, Market Research, market research industry, market research specialists, Observation Baltimore, Qualitative Versus Quantitative Market Research, Research Maryland, The Research Group
    

  A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation.  Some of the ideas covered included: Meaning: It is more motivational to tell people WHY… Read More

• Baltimore is the Perfect Test Market :: Market Research in Maryland

  • May 11th, 2012
  • Posted in All About Baltimore, Baltimore Market Research, Internet Statistics, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: Baltimore, baltimore research, experienced recruiting, Market Research, market research industry, market research specialists, Observation Baltimore, Quantitative, quantitative research, The Research Group, UMBC
    

  Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender…. Read More

• Google Enters the World of Market Research

  • April 13th, 2012
  • Posted in Advertising News, Baltimore Market Research, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: focus group, Google+, Market Research, market research specialists, marketers, Observation Baltimore, quantitative services, research techniques, small businesses, target audience
    

  Google recently announced the launch of its brand new, formal market research offering. The system works as follows: Brands, small businesses and marketers use Google consumer surveys to conduct online market research Google then places the questions in front of… Read More

• Marketing Research: What Can We Learn from the Youth Market?

  • April 3rd, 2012
  • Posted in Baltimore Market Research, Market Research News, Market Research Specialists, Marketing Research Magazine, Observation Baltimore News, Uncategorized
  • Tags: Tags: baby boomers, Barbara Gassaway, Gen I, Gen X, Gen Y, I generation, iGeneration, Market Research, Marketing Research, Observation Baltimore, Technology, Youth Market
    

  Me, myself … and the “I” generation By Barbara Gassaway Executive Summary The offspring of late baby boomers and early Gen X have been labeled the “i-Generation,” or “Gen I.”  This tech-savvy group is aware of the ills of the… Read More

• Market Research Technology Trends

  • March 28th, 2012
  • Posted in Addiction to Handheld Electronic Devices, Baltimore Market Research, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: Baltimore, gain rich insights, Gamification, Market Research, Market Research Technology Trends, market researchers, Mobile surveys, Online engagement, technologies, technology in research, Technology Trends, understand consumer behavior
    

  Market research plays a very important role in the business world, allowing business owners to make more informed and targeted decisions. And as the market research industry continues to grow and evolve, so do the technologies that allow market researchers… Read More