Not every city has the composition to serve as an effective test market. Researchers look for markets that come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender. A… Read More
Posts Tagged ‘Market Research’
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Why Use Baltimore as a Test Market? :: Observation Baltimore
- November 3rd, 2011
- Posted in General, Uncategorized
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Tags: Ace of Cakes, average disposable income, Baltimore is a perfect market, Baltimore’s diverse population of consumers, Baltimore’s famous seafood, Baltimore’s popularity, Bonuses Of A Good Test Market, BWI Airport, Cal Ripken jr, Chick-fil-a, client services, Clients, courteous and proactive hospitality, demographic information on Baltimore, demographics, Disney, diverse consumer population, downtown Baltimore, economic growth, Edgar Allan Poe, effective test market, experienced recruiting, good test market, healthcare and business professionals, Market Research, market research industry, market research specialists, microcosm of American culture, National Aquarium, Observation Baltimore, Oriole Park at Camden Yards, People are Using Baltimore More Often to Test New Products…, Polaroid, population, Raven’s Stadium, reflecting American norms, researchers, Respondents, Rich with diversity, Spot On Energy™, Test Market, UMBC, University of Maryland Baltimore County’s, Virgin Cola, Why Use Baltimore as a Test Market?
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How Social Media Affects Branding :: Observation Baltimore
- September 22nd, 2011
- Posted in General, Uncategorized
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Tags: Ad spending, Advertising, analyze the effectiveness of your social media marketing efforts, brand followers, Branding, Brands and Social Media, Brands and Social Media: Real Life Lessons, build a community of brand followers, Business, businesses, Companies, company, Corporate Branding Strategies, effective Social Media Marketing Campaign, facebook, How Social Media Affects Branding, Internet based advertising, Market Research, market research industry, market research specialists, Marketing, Marketing Campaign, marketing efforts, Marketing Industry Report, marketing platforms, Maryland, Maryland Market Research, Maryland Market Research Facilities, Observation Baltimore, Observation Baltimore: How Social Media Affects Branding, print advertisements, Research Industry, research specialists, Social Media, Social Media Affects Branding, Social media boom, Social Media Enhances Corporate Branding Strategies, Social Media Enhances Your Brand, Social Media Marketing, Social Media Marketing Campaign, social media marketing efforts, Social Media Marketing Industry Report, Social media outlets, social media profiles, televisions advertisements, utilizing social media, utilizing social media for marketing purposes
Ad spending is projected to increase by 2.2% this year in the U.S. While this number does not seem very significant, consider that Internet based advertising/Social Media marketing is expected to grow by 13.5%, while newspapers are projected to be… Read More
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Understanding the Value of Market Research
- July 22nd, 2011
- Posted in General, Uncategorized
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Tags: advertisements, analyze, Analyzing results, Answers, Benefit, benefit from market research, Business, Clients, collected the data, Collecting data, Communicate, Competition, Cost, Create benchmarks, Customer base, Customers, Data, decision making, Defining objectives, Developing questions, Developing the sample, drive behavior, emotive insights, face-to-face interviews, Focus Groups, Guide, Identify Opportunities, Improve, Industry, influence decisions, insights, Interpret, mail, Market Research, Market research in the United States, Minimize Risk, Objectives, Observation Baltimore, optimize their advertisements, Potential Clients, predict market trends, psychology, Qualitative market research, Questions, Research, Research Group, research objectives, researchers, Respondents, Risk, Sample, science of listening, Scientific, sociology, summary, Telephone, The Research Group, THE RESEARCH PROCESS, Timing, Tool, Understanding, Understanding the Value of Market Research, Value of Market Research, web-based surveys
Market research is a powerful tool, which can be utilized to better understand a company’s customer base– allowing these companies to optimize their advertisements, predict market trends and guide their overall decision making. As one article put it, market research… Read More
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Online Branding and Marketing Blogs: A Digital Revolution
- July 7th, 2011
- Posted in General, Uncategorized
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Tags: ad campaign, Advertising, advertising consistency, analytics, billboard, blogging, Blogs, Books, Brand, Brand name, Branding, broadcast, building equity, Cable, Campaign, communications, Companies, Consistency, Cost-effective, Customers, delicious, demographic, Digital branding, Digital Revolution, Digital World, effectiveness, facebook, flickr, Google Adwords, hours that people spend online each week, increased flexibility, instant feedback, Internet, Leads, Magazines, Mainstream, Market Research, marketers, Marketing, Marketing Blogs, Measurability, Media, Medium, Music, Newspapers, ning, Online, online advertising, Online Branding, Online Branding and Marketing Blogs: A Digital Revolution, online marketing, online marketing channels, Online messaging, online revolution, online searches, online visibility, Price, print, Products, psychographic, Radio, Ranking, Reading, Reading Magazines, real-time exposure tracking, Reputation Management, Satellite, scribd, search engine optimization, Search Marketing, Searches, SEO, Services, Social Media, Surf the internet, target audience, targeted prospects, Targeting, technorati, Trademark, traditional campaigns, TV, twitter, visibility, website, yelp, youtube
The days of a singular ad campaign – print, broadcast, billboard, etc. – are over. As the interests of Americans continue to expand, it is the creative marketers that will succeed. The average U.S. consumer listens to 20 hours of… Read More
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How Much Time Are Businesses Spending on Social Media?
- June 24th, 2011
- Posted in General, Uncategorized
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Tags: B2B, Baltimore, Benefits of Social Media Marketing, Business to Business, Business to Business Social Media Marketing, Business to Consumer, Business to Consumer Social Media Marketing, Consumer Research, customer service, DC, focus group, How Much Time Are Businesses Spending on Social Media, Industry, Information, Market Research, Market Research 101, Maryland, Medical research, Observation Baltimore, Place, Qualitative, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Group, Research Maryland, Social Media, Social Media Marketing, Social Media Marketing Statistics, state-of-the-art research, Taking the Next Step in Medical Research, The Research Group, Time spent on Social Media, up to date information, Washington DC
It is no secret that social media sites, like Facebook and Twitter, have become incredibly popular over the last five years. A study conducted in 2010 found that people spend roughly 22% of their time online on these types of… Read More
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Hybrid Methodologies
- June 17th, 2011
- Posted in General, Uncategorized
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Tags: Baltimore, Better Environment, Breath cleaner air, Consumer Research, customer service, data collection tools, DC, Energy Performance, energy systems, focus group, Focus Group Facility, Focus Group Facility Maryland, Fundamental Refrigerant Management, GREEN, Hybrid Methodologies, hybrid qualitative methodology, hybrid qualitative research, Industry, Information, innovative electronic methods, LEED-certified, low-impact, Market Research, Market Research 101, Maryland, Medical research, Observation Baltimore, Online, online qualitative research, online stimulus presentation, Place, Product, Qualitative, qualitative research options, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Maryland, state-of-the-art research, Taking the Next Step in Medical Research, Telephone, Traditional Methods, Washington DC
A hybrid qualitative methodology provides multiple discovery channels to enrich learning and expand inclusive opportunities for participation. At its core, hybrid qualitative research is based on the same fundamental principles and ideas, and designed to accomplish the same objectives, whether… Read More
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Greenbook [GB] Research Industry Trends Report – Results are in!!!
- June 3rd, 2011
- Posted in General, Uncategorized
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Tags: Baltimore, Better Environment, Breath cleaner air, business development, Clients, Consumer Research, customer service, DC, Fundamental Refrigerant Management, GREEN, Greenbook, Industry, Information, LEED-certified, low-impact, Market Research, Market Research 101, marketing research industry, Maryland, Medical research, New tools, newer data collection modalities, Observation Baltimore, Place, Product, Qualitative, qualitative methods, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Industry, Research Industry Trends Report, Research Maryland, state-of-the-art research, Strong growth, Stronger growth, Taking the Next Step in Medical Research, Tech qual, technological fallout, Trends Report, up to date information, US economy, US economy improved, US economy improves, US economy slowly emerges from its recession, Washington DC
As you may know, the Greenbook [GB] Research Industry Trends Report was recently released. This well-respected source indicates our beloved industry is alive and well, and importantly, evolving to best serves the needs of our clients! In my humble opinion,… Read More
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Qualitative Versus Quantitative Market Research
- April 14th, 2011
- Posted in General, Uncategorized
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Tags: Budget, cherry blossoms festival, Client, Communication, conferences, Critical, DC, Decision, Economy, forums, Hybrid, Industry, Knowledge, Landscape, Market Research, Market Research 101, Maryland, Methodologies, multi-disciplinary, News, Observation Baltimore, Opinion, Place, Price, Product, Promotio, Qualitative, Qualitative Versus Quantitative Market Research, Quant, Quantitative, quantitative research, Research Maryland, roundtable discussions, seminars, Shakespeare, Studies, Washington DC, webinars, William Shakespeare
“April hath put a spirit of youth in everything,” to quote William Shakespeare. With tulips and daffodils peaking and DC’s famous cherry blossoms festival taking place this past weekend, the spirit of spring’s renewal is inevitable and contagious. As our… Read More
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Taking the Next Step in Medical Research, Consumer Research, and Market Research
- April 1st, 2011
- Posted in General, Uncategorized
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Tags: Better, Better Environment, Breath cleaner air, ceiling, Cleaner air, Consumer Research, customer service, Energy Performance, energy systems, Environment, flooring, Fundamental Refrigerant Management, GREEN, Information, LEED-certified, low-impact, Market Research, Medical research, Mission, New blog, non-toxic, non-toxic products, Observation Baltimore, renewable materials, requirements, Research, Research Maryland, state-of-the-art research, Taking the Next Step in Medical Research, up to date information
As a nationally recognized qualitative market research industry leader, Observation Baltimore has made it its mission to provide its customers with premier medical research, consumer research, and market research as well as a revolutionary GREEN focus group facility. The new… Read More
The Research Group: Characteristics of a great moderator?
In the ever-increasingly important world of market research, focus groups continue to dominate the field of qualitative research. These focus groups reach out to potential clients/users for feedback and comment. Organizations generally use focus groups in planning, marketing, or evaluation,… Read More