It is no secret that social media sites, like Facebook and Twitter, have become incredibly popular over the last five years. A study conducted in 2010 found that people spend roughly 22% of their time online on these types of… Read More
Posts Tagged ‘Qualitative’
Greenbook [GB] Research Industry Trends Report – Results are in!!!
As you may know, the Greenbook [GB] Research Industry Trends Report was recently released. This well-respected source indicates our beloved industry is alive and well, and importantly, evolving to best serves the needs of our clients! In my humble opinion,… Read More
Qualitative Versus Quantitative Market Research
“April hath put a spirit of youth in everything,” to quote William Shakespeare. With tulips and daffodils peaking and DC’s famous cherry blossoms festival taking place this past weekend, the spirit of spring’s renewal is inevitable and contagious. As our… Read More