A hybrid qualitative methodology provides multiple discovery channels to enrich learning and expand inclusive opportunities for participation. At its core, hybrid qualitative research is based on the same fundamental principles and ideas, and designed to accomplish the same objectives, whether… Read More
Posts Tagged ‘Product’
Greenbook [GB] Research Industry Trends Report – Results are in!!!
As you may know, the Greenbook [GB] Research Industry Trends Report was recently released. This well-respected source indicates our beloved industry is alive and well, and importantly, evolving to best serves the needs of our clients! In my humble opinion,… Read More
Qualitative Versus Quantitative Market Research
“April hath put a spirit of youth in everything,” to quote William Shakespeare. With tulips and daffodils peaking and DC’s famous cherry blossoms festival taking place this past weekend, the spirit of spring’s renewal is inevitable and contagious. As our… Read More