Posts Tagged ‘Chick-fil-a’

• Why Use Baltimore as a Test Market? :: Observation Baltimore

  • November 3rd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Ace of Cakes, average disposable income, Baltimore is a perfect market, Baltimore’s diverse population of consumers, Baltimore’s famous seafood, Baltimore’s popularity, Bonuses Of A Good Test Market, BWI Airport, Cal Ripken jr, Chick-fil-a, client services, Clients, courteous and proactive hospitality, demographic information on Baltimore, demographics, Disney, diverse consumer population, downtown Baltimore, economic growth, Edgar Allan Poe, effective test market, experienced recruiting, good test market, healthcare and business professionals, Market Research, market research industry, market research specialists, microcosm of American culture, National Aquarium, Observation Baltimore, Oriole Park at Camden Yards, People are Using Baltimore More Often to Test New Products…, Polaroid, population, Raven’s Stadium, reflecting American norms, researchers, Respondents, Rich with diversity, Spot On Energy™, Test Market, UMBC, University of Maryland Baltimore County’s, Virgin Cola, Why Use Baltimore as a Test Market?
    

  Not every city has the composition to serve as an effective test market. Researchers look for markets that come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender. A… Read More