Google recently announced the launch of its brand new, formal market research offering. The system works as follows:
- Brands, small businesses and marketers use Google consumer surveys to conduct online market research
- Google then places the questions in front of targeted web denizens when they land on a premium content page in Google’s publisher network
- Brands and businesses pay $0.10 to $0.50 per response depending on targeting preferences
- Google then weighs and analyzes the data
Google’s market research platform is a hybrid do-it-yourself survey combined with elements of more traditional research techniques. Brands/businesses are responsible for creating their own questionnaire; determining the target audience based on gender, age group, or geographical region; and identifying the total number of responses. Then, Google drives the sampling, weighting, and analysis. Google then provides the resulting data via a simple online interface.
What do you think of Google’s new market research offering?
To find out more about Observation Baltimore’s quantitative services, contact our market research specialists today by calling 410-332-0400 or click here! And if you think you might be interested in participating in a future focus group, sign up at https://observationbaltimore.com/get-paid-baltimore-maryland-get-paid-cash-opinion-baltimore-md/.
Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey.
We understand market research!
Follow us on Facebook, Twitter, Google+, and LinkedIn!