We were fortunate enough to have Dr. Amit Patel of Medical Marketing Economics and Dr. Hirak Parikh of The Neuromarketing Labs speak about neuromarketing at a recent QRCA DC Chapter meeting here at Observation Baltimore. In the video below, Dr…. Read More
Posts Tagged ‘baltimore research’
How Research Facility Location Can Make All The Difference
Location, location, location. It’s the mantra the real estate industry lives by, and it is one that researchers value as well. In fact, in a recent Observation Baltimore Client Survey, 75% of researchers rated facility location 7 or higher on… Read More
Breaking the Ice with Snowball Sampling
At Observation Baltimore we use a number recruiting methods to get high quality respondents. One such method is snowball sampling. Also known as referral sampling, snowball sampling is predominantly used for research that has a very small scope that inherently… Read More
Busted March Madness Brackets Banish Hope for Buffett’s Billion
How’s your March Madness bracket looking? No matter how good it is, it isn’t good enough to touch Warren Buffet’s bank account. In a stunt that received national attention, Buffett (who is worth $63 billion) offered $1 billion to anyone… Read More
How to Conduct a Mock Jury
Lawyers can spend months preparing for a big trial. After completing research and putting together arguments, lawyers often use a mock jury to get a feel for the potential outcome of the trial. By testing their arguments with a mock… Read More
Time for a Taste Test
Taste tests are an easy way to gather lots of data about a food product. The great thing about taste tests is that they produce useful quantitative and qualitative data, which can be used for lots of market research applications…. Read More
What is an MBE?
The minority business program was created with the goal of leveling the playing field between small/medium businesses and their larger counterparts. The idea is to designate certain contracts and spending budgets in a way that guarantees the incorporation of businesses… Read More
Need Cash for the Holidays?
Black Friday and Cyber Monday have come and gone, and the holiday shopping season is now in full swing, both at the store and online. Consumers are buying new video game consoles for family members, new smartphones for loved ones,… Read More
How Do Companies Use Market Research to Improve Their Brand?
Branding and success in the marketplace go hand-in-hand for every company. Companies with well-known, respected brands are certainly in a tier above similar companies with brands that are not as fully developed. The goal of building a brand is to… Read More
Baltimore is the Perfect Test Market :: Market Research in Maryland
Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender…. Read More