PMRG was a great experience for the Observation Baltimore team. While we were a little disappointed to leave sunny Orlando, Florida, we are excited to be back at the office in Baltimore. We’d like to thank everybody who stopped by… Read More
Blog
-
We Hope to See You at PMRG
Observation Baltimore will be attending the Pharmaceutical Marketing Research Group’s Annual Conference this year and we’re very excited. This year’s PMRG Annual Conference will be held in beautiful Orlando, Florida. We are certainly excited to leave unusually snowy Baltimore and… Read More
-
George Pierson Visits Observation Baltimore
Creativity, meditation, and personal improvement intersected on Friday, February 21st for the QRCA DC Metro Chapter meeting held at Observation Baltimore. George Pierson, a former creative executive at HBO and Discovery, gave his presentation on the “The Creative Power of… Read More
-
Top Five Market Research Trends and Tidbits
The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. If you have been trying to get impressions with the upper class, the Super Bowl may be the best option. Everybody has… Read More
-
How Market Research Impacts Valentine’s Day
Have you purchased a Valentine’s Day gift for your significant other yet? Chances are that if you have, you either bought or researched it online. According to Google’s Think Insights, online searches and purchases of Valentine’s Day gifts peak before… Read More
-
We Love our Clients: Receive a Complimentary Coach Wristlet
With Valentine’s Day coming up, we wanted to show you just how much we care about our clients. Reserve your next project with us between now and February 14th to receive a complimentary Coach wristlet. The project does not have… Read More
-
Super Bowl Advertising Winner
There was a lot at stake on the field during this year’s Super Bowl, but for advertisers the stakes were highest in family rooms across the country. With 30 second television spots going for about four million dollars each, the… Read More
-
How to Conduct a Mock Jury
Lawyers can spend months preparing for a big trial. After completing research and putting together arguments, lawyers often use a mock jury to get a feel for the potential outcome of the trial. By testing their arguments with a mock… Read More
-
Time for a Taste Test
Taste tests are an easy way to gather lots of data about a food product. The great thing about taste tests is that they produce useful quantitative and qualitative data, which can be used for lots of market research applications…. Read More