Observation Baltimore is excited to be attending the MRA 2014 Insights and Strategies Conference in Chicago on June 4-6. In addition to learning about the newest trends in market research, we get the opportunity to meet a number of people… Read More
Blog
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Data Mining: The Power of Big Data
One of the most talked about forms of research in recent years, data mining has transformed 21st century life. Data mining by both business and government has raised some questions about how to regulate its use, but the information it… Read More
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Talking Usability Studies with Bill Killam
We recently had the opportunity to talk with Bill Killam of User-Centered-Design, Inc. about usability studies. Bill has been in the industry for 30 years, so he’s a great source of knowledge. We conduct a number of usability studies, so… Read More
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The 139th Preakness Stakes
The Preakness Stakes return to Baltimore for its 139th running this Saturday, May 17th at Pimlico Race Course in northwest Baltimore. While the race is a longstanding Baltimore tradition , the Preakness is also no stranger to change and innovation…. Read More
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Top 5 Trending Market Research Tidbits
The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. Five big trends that are impacting market research this year. One trend should come as no surprise: the integration of social, digital,… Read More
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Super Spring and Summer Events in Baltimore
After a very long winter that seemed to never end, Baltimore is more than ready for the warm weather of spring and summer. As the weather heats up, so, too, do the great events in the Charm City. From music… Read More
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Transforming a Brand With Qualitative Market Research
We recently read an article that we thought was a great representation of how qualitative market research can transform a brand. The author, Joe Sharlip of Mothership (mothershipstrategy.com), does a great job explaining the problem and outcome in this case… Read More
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Leaders + Legends Series: Beth Comstock
Barbara Gassaway and Mira Davis-Kelly attended the Leaders + Legends Speaker Series on Monday at the Johns Hopkins Carey Business School in Baltimore. The event featured Beth Comstock, who is the Senior Vice President and Chief Marketing Officer of General… Read More
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MRA’s Spring Symposium
Last week at this time Peter Scanlon was sharing reflections with colleagues on the MRA Spring Symposium that he attended on Friday, April 4th in Washington, DC. We wanted to take a moment and share some of his thoughts on… Read More
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Top 5 Trends and Tidbits in Market Research
The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. PMRG was a fantastic experience. If you were unable to attend, you should definitely check out the recap on PMRG’s website. Unable… Read More