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Posts Tagged ‘transforming a brand’

  • Transforming a Brand With Qualitative Market Research

    • April 30th, 2014
    • Posted in Market Research, Uncategorized
    • Tags: Tags: Qualitative market research, transforming a brand

    We recently read an article that we thought was a great representation of how qualitative market research can transform a brand.  The author, Joe Sharlip of Mothership (mothershipstrategy.com), does a great job explaining the problem and outcome in this case… Read More

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