With Valentine’s Day coming up, we wanted to show you just how much we care about our clients. Reserve your next project with us between now and February 14th to receive a complimentary Coach wristlet. The project does not have… Read More
Blog
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Super Bowl Advertising Winner
There was a lot at stake on the field during this year’s Super Bowl, but for advertisers the stakes were highest in family rooms across the country. With 30 second television spots going for about four million dollars each, the… Read More
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How to Conduct a Mock Jury
Lawyers can spend months preparing for a big trial. After completing research and putting together arguments, lawyers often use a mock jury to get a feel for the potential outcome of the trial. By testing their arguments with a mock… Read More
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Time for a Taste Test
Taste tests are an easy way to gather lots of data about a food product. The great thing about taste tests is that they produce useful quantitative and qualitative data, which can be used for lots of market research applications…. Read More
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What is an MBE?
The minority business program was created with the goal of leveling the playing field between small/medium businesses and their larger counterparts. The idea is to designate certain contracts and spending budgets in a way that guarantees the incorporation of businesses… Read More
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Start Your Year off Right by Getting Paid for Your Opinion
It’s a new year, and we’re feeling it. We celebrated this holiday season by eating and drinking with friends and family, and we put on a few pounds to show for it. Unfortunately, the beginning of the New Year is… Read More
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Happy New Year!
“As we enter 2014, Observation Baltimore wishes you great health and prosperity. Happy New Year!”
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Happy Holidays!
Happy holidays from Observation Baltimore. May your holiday season be filled with peace, love, and joy.
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What’s it Like to Be in a Focus Group?
If you were to describe a focus group to someone without context, it might sound a little like an odd dream. “I was in a room with a group of 7 or 8 strangers and we were talking about, pie?… Read More
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As Temperatures Drop, Heating and Energy Costs Go Up
An early snow and some of the first sustained cold temperatures of the year are here in Baltimore, and it’s not even winter yet. Though the snow looks to be over for the time being, temperatures aren’t expected to get… Read More