Black Friday and Cyber Monday have come and gone, and the holiday shopping season is now in full swing, both at the store and online. Consumers are buying new video game consoles for family members, new smartphones for loved ones,… Read More
Blog
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All You Wanted To Know About Black Friday and Cyber Monday
After we eat our fill on Thanksgiving and succumb to the sleep-inducing combination of carbohydrates, tryptophan and adult beverages, millions of us will get up the next morning to take advantage of great deals offered on the first official day… Read More
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A Little Research for Thanksgiving
Thanksgiving is just around the corner, and Americans are getting ready for plenty of turkey, football, and time spent with loved ones this year. As a market research facility, we can’t help but do a little research on Thanksgiving in… Read More
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How Do Companies Use Market Research to Improve Their Brand?
Branding and success in the marketplace go hand-in-hand for every company. Companies with well-known, respected brands are certainly in a tier above similar companies with brands that are not as fully developed. The goal of building a brand is to… Read More
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The Use of Ethnographies as a Market Research Methodology
Ethnographies are a methodology that is gaining popularity in the research community. They switch the dynamic of a focus group. Instead of coming to a facility to partake in a focus group, participants are observed in their homes by researchers,… Read More
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Halloween Market Research Trends
Halloween is here, and while consumers are predicted to spend slightly less this year on holiday celebrations than in 2012, the candy industry still anticipates big numbers. Halloween celebrants are expected to spend more than $2 billion on candy this… Read More
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Choosing Between Focus Groups and In-Depth Interviews
Two weeks ago we discussed what focus groups are and how they relate to qualitative market research. This week we’ll look at the differences between focus groups and in-depth interviews and when to use one or the other. Focus groups… Read More
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Congratulations to the Coach Bag Winner from QRCA
QRCA was lots of fun and we had a great time seeing old faces and meeting new ones. Many of you gave us your business card for the chance to win the beautiful Coach bag. Once we got back to… Read More
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What is a Focus Group?
Have you ever seen an advertisement in the newspaper or online that invited you to share your opinion on a particular product or service? These ads are usually aimed at gathering people with similar interests together to participate in a… Read More
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Do you watch TV25? Do you like getting paid CASH for your opinion?
If you answered yes to either of these questions, you have come to the right place. We conduct round table discussions called focus groups at our facility in Catonsville, Maryland that pay you in cash for your opinions. It’s as… Read More