The Mission: ABC Packaging wanted to test new packaging for one of their products. ABC Packaging wanted to better understand the effectiveness and appeal of their new product packaging among their target market, 18-25 year old males. The Process: ABC… Read More
Posts Tagged ‘Observation Baltimore’
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Where is Recruiting Going? Automatic Recruiting vs. Personal Contact
A focus group is only as strong as its participants. So how do market researchers find and qualify respondents? Well, there are two primary ways in which recruiters find strong focus group participants: Automated Recruiting and Manually Qualifying Respondents. Automated… Read More
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Focus Groups News: Interviewing Focus Group Participants
Week in and week out, you have heard the market research specialists at Observation Baltimore preach about the benefits of focus groups. But you don’t have to take our word for it anymore. Just look at what one of our… Read More
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Motivation: What drives you?
A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation. Some of the ideas covered included: Meaning: It is more motivational to tell people WHY… Read More
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Baltimore is the Perfect Test Market :: Market Research in Maryland
Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender…. Read More
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Participating in Focus Groups: Your Opinion Matters
When companies and organizations need to test a new product, service, advertisement, or slogan, they do not turn to marketing executives. They do not confer with the world’s top scientists. And they do not bring in financial consultants. They listen… Read More