Earlier this month Observation Baltimore hosted the June QRCA DC Chapter event with Liz Van Patten. Liz shared an amazing presentation on Writing Reports that Engage Your Audience. Her expert ideas are uniquely creative, easy to execute and were clearly… Read More
Posts Tagged ‘Focus Groups’
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The Effects of Video on Market Research
There are multiple methods for conducting market research in this era of new and interactive technology. One method that has been around for a few decades now is video. With the advent of YouTube and various other online video outlets,… Read More
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How Baltimore Market Research Transforms the Healthcare Industry
Market research conducted for the healthcare industry aims to enhance the overall quality and effectiveness of patient care, while improving safety standards and making general practices and processes more efficient. How is market research used to inform decision makers of… Read More
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Mobile Research: The Future of Market Research?
If you would’ve asked any person holding a cell phone five years ago if useful market research could come from their cell phone’s computing power, you would’ve received some strange looks. Nowadays, however, smart phones have more computing power than… Read More
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Online Communities: A New Source for Market Research
The Internet is prevalent now more than ever in many different types of communities and covers a wide variety of interests. For instance, let’s say you have a passion for Pogs (a game played with cardboard discs that was a… Read More
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Technology in Market Research: Virtual Worlds
Although less than 1% of the world’s population currently participates in virtual worlds – such as Second Life – these online platforms are poised to play increasingly important roles in the business community. In fact, several major businesses, including American… Read More
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Focus Groups News: Interviewing Focus Group Participants
Week in and week out, you have heard the market research specialists at Observation Baltimore preach about the benefits of focus groups. But you don’t have to take our word for it anymore. Just look at what one of our… Read More
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Participating in Focus Groups: Your Opinion Matters
When companies and organizations need to test a new product, service, advertisement, or slogan, they do not turn to marketing executives. They do not confer with the world’s top scientists. And they do not bring in financial consultants. They listen… Read More