The History of the 4th of July July 4th has often been referred to as the birthday of our nation for good reason. The 4th of July, also commonly referred to as Independence Day, dates back to the American Revolution… Read More
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Where is Recruiting Going? Automatic Recruiting vs. Personal Contact
A focus group is only as strong as its participants. So how do market researchers find and qualify respondents? Well, there are two primary ways in which recruiters find strong focus group participants: Automated Recruiting and Manually Qualifying Respondents. Automated… Read More
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Focus Groups News: Interviewing Focus Group Participants
Week in and week out, you have heard the market research specialists at Observation Baltimore preach about the benefits of focus groups. But you don’t have to take our word for it anymore. Just look at what one of our… Read More
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Motivation: What drives you?
A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation. Some of the ideas covered included: Meaning: It is more motivational to tell people WHY… Read More
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Baltimore is the Perfect Test Market :: Market Research in Maryland
Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender…. Read More