The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. Five big trends that are impacting market research this year. One trend should come as no surprise: the integration of social, digital,… Read More
Blog
-
Super Spring and Summer Events in Baltimore
After a very long winter that seemed to never end, Baltimore is more than ready for the warm weather of spring and summer. As the weather heats up, so, too, do the great events in the Charm City. From music… Read More
-
Transforming a Brand With Qualitative Market Research
We recently read an article that we thought was a great representation of how qualitative market research can transform a brand. The author, Joe Sharlip of Mothership (mothershipstrategy.com), does a great job explaining the problem and outcome in this case… Read More
-
Leaders + Legends Series: Beth Comstock
Barbara Gassaway and Mira Davis-Kelly attended the Leaders + Legends Speaker Series on Monday at the Johns Hopkins Carey Business School in Baltimore. The event featured Beth Comstock, who is the Senior Vice President and Chief Marketing Officer of General… Read More
-
MRA’s Spring Symposium
Last week at this time Peter Scanlon was sharing reflections with colleagues on the MRA Spring Symposium that he attended on Friday, April 4th in Washington, DC. We wanted to take a moment and share some of his thoughts on… Read More
-
Top 5 Trends and Tidbits in Market Research
The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. PMRG was a fantastic experience. If you were unable to attend, you should definitely check out the recap on PMRG’s website. Unable… Read More
-
Busted March Madness Brackets Banish Hope for Buffett’s Billion
How’s your March Madness bracket looking? No matter how good it is, it isn’t good enough to touch Warren Buffet’s bank account. In a stunt that received national attention, Buffett (who is worth $63 billion) offered $1 billion to anyone… Read More
-
Observation Baltimore is Top Rated by Impulse Survey Again
For the 9th year in a row, Observation Baltimore was ranked as a Top Rated Focus Group Facility by Impulse Survey. The Impulse Survey of Focus Group Facilities is a comprehensive survey of hundreds of facilities throughout the world and… Read More
-
Spring Has Finally Arrived in Baltimore
After an exceptionally cold and snowy winter here in Baltimore, it felt like the spring equinox would never get here. But six weeks after the groundhog saw his shadow, spring finally arrived yesterday. Just this past Monday the Baltimore metro… Read More
-
Recapping PMRG 2014
We’ve finally had the opportunity to decompress after an eventful PMRG ANC 2014, and there was a lot we garnered from the trip. We sent three different members from the Observation Baltimore team, so each of us had our own… Read More