Did you know that the world’s population spends an average of 35 BILLION hours on the Internet every month? Seems like a lot, doesn’t it? Now I bet you are wondering how computers and Internet usage affect your cognitive brain… Read More
Archive for the ‘Useful Information’ Category
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Google Enters the World of Market Research
Google recently announced the launch of its brand new, formal market research offering. The system works as follows: Brands, small businesses and marketers use Google consumer surveys to conduct online market research Google then places the questions in front of… Read More
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Market Research Technology Trends
Market research plays a very important role in the business world, allowing business owners to make more informed and targeted decisions. And as the market research industry continues to grow and evolve, so do the technologies that allow market researchers… Read More
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Focus Groups: Get paid to share you opinion!
• Do you have an opinion about everything? • Do you wish the brands you know and love would just listen to your ideas? • Do you wish you could tell companies what you think about their products or services?… Read More
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The How, What, and Why of Focus Groups
What is a Focus Group? How do companies find out how consumers feel about a certain product, service, advertisement, slogan, or anything for that matter? They don’t just guess. They use focus groups – which are discussion groups with similar… Read More
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Women’s History Month
Women’s History Month in the United States can be traced back to a week-long celebration of women’s contributions to culture, history, and society. Organized by the school district of Sonoma, California in 1978, President Jimmy Carter was the first to issue a… Read More
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What Makes Baltimore Great?
Hey Hon! We at Observation Baltimore wanted to take a moment to recognize our favorite city…Baltimore, Maryland! We have already told you why Baltimore is the perfect test market. Now, we want to focus on why we love Baltimore. The… Read More
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Going Green: The Ins and Outs of LEED Certification
Developed in 2000 by the United States Green Building Council (USGBC), Leadership in Energy and Environmental Design – better known as LEED – provides building owners and operators with an outline for green building design, construction, operations and maintenance solutions. LEED-certified… Read More
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Getting Time on Your Side
Unless you are a member of the Rolling Stones, time is probably not on your side (if you are too young to get this reference, checkout this clip from YouTube). Let’s face it, it is hard to find a minute… Read More