As more companies experience the headaches caused by identity theft and security breaches, they are becoming increasingly concerned with maintaining their privacy and confidentiality when participating in qualitative research. Gaining your client’s trust by ensuring that their privacy will be… Read More
Archive for the ‘Uncategorized’ Category
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Health Care Research
Market research in healthcare provides robust data so clients can make big decisions. Research can explore segmentation of patient populations or doctor typologies. Methodologies can be used that help companies decide which messages are most important to convey about their… Read More
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The Voice of Baltimore: Health Care Coverage
Observation Baltimore conducted independent research, surveying 794 Baltimore Metropolitan Area residents, asking their opinion of health care coverage in the United States. (97%) of those surveyed report having health care coverage from 2016. Respondents with coverage were asked to rate… Read More
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The Benefits of Healthcare Market Research
Are you searching for ways to improve your healthcare marketing strategy? Healthcare market research can help your brand effectively reach its target audiences. Using innovative methodologies in healthcare market research can help your brand take the next step forward.
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The Voice of Baltimore
Many people equate the ushering in of a new year with a “fresh start” or “clean slate.” This ideal presents a unique opportunity and date in time for individuals to make life changes and resolutions for the year to come…. Read More
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2015 Retail Shopping Trends
The National Retail Federation has released its 2015 shopping trends report and consumers are poised to spend more this year than any other in the survey’s 14 year history. Online shopping is still on an upward trajectory and retailers are… Read More
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The Power of Tapping into an Adolescent Audience
When it comes to market research, one of the biggest obstacles faced is finding out what your audience wants. Focus groups offer an opportunity to ask carefully targeted questions to the exact populations that represents your desired target market. Baltimore… Read More
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All Wrapped Up
With the holidays quickly approaching and the stress of Black Friday and Cyber Monday a thing of the past, Observation Baltimore polled Baltimore residents about their holiday shopping plans and gift ideas for this year.