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Archive for the ‘Uncategorized’ Category
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Central Location Testing at Observation Baltimore
Central location testing (CLT) creates an ideal environment for a range of different product testing scenarios. It offers the opportunity to gather a large number of focus group participants into a neutral location that is devoid of external stimuli. CLTs… Read More
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5 Steps to Building a Robust Database
Despite more and more companies seeking to capture market research data from online methodologies, focus groups continue to provide meaningful insights into the minds of consumers and business professionals every day. As clients expand into other markets outside their traditional… Read More
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Halloween Trends of 2015
Halloween is a much anticipated holiday for some to channel their desired character or to just have a good time dressing up as something out of the norm. In recent years there has been an increase in Halloween (candy, costumes,… Read More
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Halloween Marketing & Tools for You!
To some it might be scary how quickly Halloween has become the fastest-growing consumer holiday in the US. Retailers in many sectors have learned over the past two decades that Halloween means big business, with an estimated two-thirds of Americans… Read More
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Focusing Your Political Campaign
With campaign season ramping up for the presidential nominees, media outlets are displaying new polling results on a daily basis. The public’s perception of candidates changes from state to state. Gaining a true indicator of what US citizens are thinking… Read More
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Connecting with Advertising Agencies for Market Research
When starting a new company or launching a new product and the need to better define the target audience arises, market research can be an invaluable tool. Advertising and marketing agencies, alike utilize market research in order to better learn… Read More
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Baltimore Fall Activities
Fall is finally upon us and that means beautiful weather, a plethora of outdoor activities, and pumpkin-spiced everything. According to our Baltimore research survey conducted by Observation Baltimore, Maryland offers a surplus of festivals, places to pick seasonal fruits and… Read More
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The Baltimore Metro Area Housing Market
According to an analysis of the Baltimore metro area housing market prepared by RealEstate Business Intelligence (RBI) and GMU Center for Regional Analysis, the Baltimore Metro Area housing market grew throughout the year 2014 and ended on a positive note…. Read More
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Baltimore’s Diverse Population Works for Market Research
According to US Census Reports, by 2042 50% of the U.S. population will be comprised of minority groups. For the market research industry this is great news. As more and more companies continue their quest for the next “latest and… Read More