With a highly competitive hospital environment including two of the top medical teaching institutions in the country, Baltimore is one of the most sought after markets for healthcare research. Johns Hopkins and the University of Maryland are two of 30… Read More
Archive for the ‘Uncategorized’ Category
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How Can Focus Groups Connect You with Baltimore Millennials?
If millennials make up one-fourth of the United States population, then why is it so difficult for many market researchers to wrap their heads around them? At 77 million strong across the United States, millennials wield about $1.3 trillion in annual buying… Read More
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Baltimore Travel: The Sky is The Limit
Travel and tourism are one of the largest economic drivers for a state and plays a significant role in economic health. With upwards of 20 million visitors each year to Baltimore City alone, millions of dollars are spent at hotels,… Read More
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Baltimore: College Town USA
Baltimore is home to a great many colleges, earning it the nickname “College Town USA.” There are upwards of 25 colleges located in the Baltimore Metropolitan Area. Among these are some of the most well-known and prestigious institutions in… Read More
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Baltimore: A City of Neighborhoods
Baltimore is a place of great diversity with over 200 distinct neighborhoods. Many people who live in the city will not say they live in Baltimore, but that they live in “Federal Hill” or “Hampden.” There is a strong… Read More
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Are you ready for some football?
There is nothing quite like game day— it means excitement, anticipation and getting to spend your Sunday supporting a team you love with friends, family, and other likeminded fans. With the pre-season schedule slated to kick off this… Read More
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Ask What Not Why…
Beginning at an early age, the thirst for knowledge triggers our inquisitive nature. Why is the sky blue? Why is the earth round? Our desire to understand why things are the way they are does not stop after our… Read More
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Art and History: A Brief Guide to Baltimore Art
Visiting museums is a wonderful way to spend an afternoon. Depending on the museum, you can choose to take a journey through the history of mankind or simply take in some thought-provoking artwork. Baltimore offers an array of options… Read More
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Focus Groups: Stop, Listen and Look…
Or you may miss the single most important piece of data you were looking for. Focus Groups provide an optimal medium to “meet” your customer. Participants have given up their time to provide you with valuable insight on… Read More