A Consumer Sentiment Analysis refers to research done to uncover the inherent emotions we hold. Whether they’re conscious or subconscious, we all have innate feelings that arise when a certain brand, product, or even just a topic is brought up…. Read More
Archive for the ‘Baltimore Market Research’ Category
-
Projective Techniques in Focus Groups & When to Use Them
The average attention span for an audience during a speech is 8-10 minutes. While focus groups are more participatory than a speech, distractions or an aloof respondent can disrupt research findings. Moderators must ensure total engagement in the conversation to… Read More
-
7 Tips to Increase Research Attendance
Differences between respondents are noticeable far before the focus group. Some are very communicative during confirmation calls, going so far as to confirm that they will be 15-minutes early per their confirmation email, while others may be anxious and simply… Read More
-
Best Cities for Market Research
Your team has determined your mockups look great! The new concepts are ready for the evaluation phase. Research needs to be done, but what are the best cities for market research? Here are a few factors to consider:
-
Observation Baltimore 2022: A Year in Review
As Covid-19 dissipates from everyday life and the research landscape adjusts, we did the same. Check out Observation Baltimore’s year in review
-
Observation Baltimore is Moving!
With the Market Research landscape changing rapidly, our new facility located in the historic McHenry Row (home of the Star Spangled Banner!)
-
Profile Protocol: A Guide to creating Participant Profiles
Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research,
-
Keys to Successful Virtual Focus Groups & IDIs
The sudden shift to virtual Focus Groups & IDIs caused by Covid-19 left some firms unsure about the new processes they should take to adapt
-
Back to School & Economics
As the summer winds down and the school year creeps closer, the age old tradition of “back to school” shopping has been on the