Posts Tagged ‘Qualitative Versus Quantitative Market Research’

• Packaging Exploratory by ABC Packaging :: Focus Group Case Study

  • June 28th, 2012
  • Posted in Focus Groups, General, Tips and Resources for Researchers, Tips for Saving Time, Uncategorized, Useful Information
  • Tags: Tags: abc packaging, Barbara Gassaway, experienced recruiting, Focus Group Facility, get paid for focus group, Impulse Survey, Market Research, market research industry, Maryland, Observation Baltimore, Qualitative Versus Quantitative Market Research, solution is observation baltimore, state of the art
    

  The Mission: ABC Packaging wanted to test new packaging for one of their products. ABC Packaging wanted to better understand the effectiveness and appeal of their new product packaging among their target market, 18-25 year old males. The Process: ABC… Read More

• Where is Recruiting Going? Automatic Recruiting vs. Personal Contact

  • June 15th, 2012
  • Posted in Baltimore Market Research, Market Research News, Uncategorized
  • Tags: Tags: Information, Maryland, Observation Baltimore, observation baltimore market research, paid focus groups, paid focus groups in maryland, Qualitative Versus Quantitative Market Research, Research, researchers
    

  A focus group is only as strong as its participants. So how do market researchers find and qualify respondents? Well, there are two primary ways in which recruiters find strong focus group participants: Automated Recruiting and Manually Qualifying Respondents. Automated… Read More

• Motivation: What drives you?

  • May 24th, 2012
  • Posted in All About Baltimore, Baltimore Market Research, Uncategorized
  • Tags: Tags: Consumer Research, Market Research, market research industry, market research specialists, Observation Baltimore, Qualitative Versus Quantitative Market Research, Research Maryland, The Research Group
    

  A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation.  Some of the ideas covered included: Meaning: It is more motivational to tell people WHY… Read More

• How Much Time Are Businesses Spending on Social Media?

  • June 24th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: B2B, Baltimore, Benefits of Social Media Marketing, Business to Business, Business to Business Social Media Marketing, Business to Consumer, Business to Consumer Social Media Marketing, Consumer Research, customer service, DC, focus group, How Much Time Are Businesses Spending on Social Media, Industry, Information, Market Research, Market Research 101, Maryland, Medical research, Observation Baltimore, Place, Qualitative, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Group, Research Maryland, Social Media, Social Media Marketing, Social Media Marketing Statistics, state-of-the-art research, Taking the Next Step in Medical Research, The Research Group, Time spent on Social Media, up to date information, Washington DC
    

  It is no secret that social media sites, like Facebook and Twitter, have become incredibly popular over the last five years. A study conducted in 2010 found that people spend roughly 22% of their time online on these types of… Read More

• Hybrid Methodologies

  • June 17th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Baltimore, Better Environment, Breath cleaner air, Consumer Research, customer service, data collection tools, DC, Energy Performance, energy systems, focus group, Focus Group Facility, Focus Group Facility Maryland, Fundamental Refrigerant Management, GREEN, Hybrid Methodologies, hybrid qualitative methodology, hybrid qualitative research, Industry, Information, innovative electronic methods, LEED-certified, low-impact, Market Research, Market Research 101, Maryland, Medical research, Observation Baltimore, Online, online qualitative research, online stimulus presentation, Place, Product, Qualitative, qualitative research options, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Maryland, state-of-the-art research, Taking the Next Step in Medical Research, Telephone, Traditional Methods, Washington DC
    

  A hybrid qualitative methodology provides multiple discovery channels to enrich learning and expand inclusive opportunities for participation. At its core, hybrid qualitative research is based on the same fundamental principles and ideas, and designed to accomplish the same objectives, whether… Read More

• Greenbook [GB] Research Industry Trends Report – Results are in!!!

  • June 3rd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Baltimore, Better Environment, Breath cleaner air, business development, Clients, Consumer Research, customer service, DC, Fundamental Refrigerant Management, GREEN, Greenbook, Industry, Information, LEED-certified, low-impact, Market Research, Market Research 101, marketing research industry, Maryland, Medical research, New tools, newer data collection modalities, Observation Baltimore, Place, Product, Qualitative, qualitative methods, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Industry, Research Industry Trends Report, Research Maryland, state-of-the-art research, Strong growth, Stronger growth, Taking the Next Step in Medical Research, Tech qual, technological fallout, Trends Report, up to date information, US economy, US economy improved, US economy improves, US economy slowly emerges from its recession, Washington DC
    

  As you may know, the Greenbook [GB] Research Industry Trends Report was recently released.  This well-respected source indicates our beloved industry is alive and well, and importantly, evolving to best serves the needs of our clients! In my humble opinion,… Read More

• Qualitative Versus Quantitative Market Research

  • April 14th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Budget, cherry blossoms festival, Client, Communication, conferences, Critical, DC, Decision, Economy, forums, Hybrid, Industry, Knowledge, Landscape, Market Research, Market Research 101, Maryland, Methodologies, multi-disciplinary, News, Observation Baltimore, Opinion, Place, Price, Product, Promotio, Qualitative, Qualitative Versus Quantitative Market Research, Quant, Quantitative, quantitative research, Research Maryland, roundtable discussions, seminars, Shakespeare, Studies, Washington DC, webinars, William Shakespeare
    

  “April hath put a spirit of youth in everything,” to quote William Shakespeare. With tulips and daffodils peaking and DC’s famous cherry blossoms festival taking place this past weekend, the spirit of spring’s renewal is inevitable and contagious. As our… Read More