While most companies want to conduct their research in large cities such as New York, Chicago, Miami, and Los Angeles, smaller, less “sexy” markets are just as capable of providing the insights that lead to successful business decisions. Baltimore City,… Read More
Posts Tagged ‘qualitative research’
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Halloween Marketing & Tools for You!
To some it might be scary how quickly Halloween has become the fastest-growing consumer holiday in the US. Retailers in many sectors have learned over the past two decades that Halloween means big business, with an estimated two-thirds of Americans… Read More
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Fighting the Flu with Market Research
Just as soon as the temperature and leaves begin to drop in autumn, the sniffling and sneezing begins. While sometimes it’s just a common cold, other times it’s the more serious influenza virus. Nobody wants the flu, and one of… Read More
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Top 5 Trends and Tidbits for Market Research
The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. To determine what makes a brand tick, you must understand what people think of it. Qualitative market research is essential to this knowledge. 2…. Read More
The Research Group: Characteristics of a great moderator?
In the ever-increasingly important world of market research, focus groups continue to dominate the field of qualitative research. These focus groups reach out to potential clients/users for feedback and comment. Organizations generally use focus groups in planning, marketing, or evaluation,… Read More