Every research endeavor includes its own unique goal and method of reaching that goal. Conducting market research can guarantee success and informed
Posts Tagged ‘Market Research’
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The Cost of Interference
Competition for our attention and the cost of interference is at an all-time high. Social media, email, urgent project requests, colleagues who need advice,
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A.I in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. The newest tech being used is A.I in market research. This sudden increase in technology usage has many researchers questioning where else technology can better their… Read More
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Market Research: Looking Forward into 2022
One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the
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Keys to Successful Virtual Focus Groups & IDIs
The sudden shift to virtual Focus Groups & IDIs caused by Covid-19 left some firms unsure about the new processes they should take to adapt
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What to look for in a Focus Group Facility
When choosing a facility to host your focus group(s), there are a number of factors to consider. Here are a few to consider for your next focus group facility.
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Fads: What’s up?
A fad is something that is met with abrupt enthusiasm and sometimes ends just as quickly as it started. Fads have been around ever since we can remember!
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Gen Z, You and Me
With a new generation comes new mindsets. In recent years the differences between generations, such as Millennials and Baby Boomers, (and now Gen Z) shape
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Embrace Your Weirdness!
How often do we make decisions based on what others might think? The behavior is often unconscious and typical of human beings to seek acceptance and the approval of others. That said, the most intriguing people are often outside of the… Read More