• Do you have an opinion about everything? • Do you wish the brands you know and love would just listen to your ideas? • Do you wish you could tell companies what you think about their products or services?… Read More
Posts Tagged ‘Market Research’
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The How, What, and Why of Focus Groups
What is a Focus Group? How do companies find out how consumers feel about a certain product, service, advertisement, slogan, or anything for that matter? They don’t just guess. They use focus groups – which are discussion groups with similar… Read More
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Women’s History Month
Women’s History Month in the United States can be traced back to a week-long celebration of women’s contributions to culture, history, and society. Organized by the school district of Sonoma, California in 1978, President Jimmy Carter was the first to issue a… Read More
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Going Green: The Ins and Outs of LEED Certification
Developed in 2000 by the United States Green Building Council (USGBC), Leadership in Energy and Environmental Design – better known as LEED – provides building owners and operators with an outline for green building design, construction, operations and maintenance solutions. LEED-certified… Read More
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Transition of Saint Valentine
Many theories exist as to the origin of Valentine’s Day. The story supported by a majority of historians goes like this… In ancient Rome during the reign of Claudius II (aka Claudius the Cruel), the emperor engaged his army in… Read More
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Facility Fervor
This week, we provide useful tips and resources for researchers to help locate focus group facility partners. How do you find great focus group facility partners? Technology provides the most efficient source for locating focus group facilities in new markets…. Read More
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Why Use Baltimore as a Test Market? :: Observation Baltimore
Not every city has the composition to serve as an effective test market. Researchers look for markets that come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender. A… Read More
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Understanding the Value of Market Research
Market research is a powerful tool, which can be utilized to better understand a company’s customer base– allowing these companies to optimize their advertisements, predict market trends and guide their overall decision making. As one article put it, market research… Read More
The Research Group: Characteristics of a great moderator?
In the ever-increasingly important world of market research, focus groups continue to dominate the field of qualitative research. These focus groups reach out to potential clients/users for feedback and comment. Organizations generally use focus groups in planning, marketing, or evaluation,… Read More