Our focus group facility is conveniently located just six minutes from BWI airport, which houses both AMTRAK and MARC trains. Our unbelievably close proximity to I-95 makes Observation Baltimore a quick drive from a variety of major neighboring cities…. Read More
Posts Tagged ‘focus group’
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Dialsmith’s ‘Dialed In’ Focus Group Network Continues to Grow
Portland, Ore (June 4th)—Dialsmith, worldwide developer, marketer and seller of the Perception Analyzer® audience response tools, has announced the addition of several new focus group facilities to its worldwide affiliate program. The ‘Dialed In’ program is aimed at making it… Read More
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Halloween Market Research Trends
Halloween is here, and while consumers are predicted to spend slightly less this year on holiday celebrations than in 2012, the candy industry still anticipates big numbers. Halloween celebrants are expected to spend more than $2 billion on candy this… Read More
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Choosing Between Focus Groups and In-Depth Interviews
Two weeks ago we discussed what focus groups are and how they relate to qualitative market research. This week we’ll look at the differences between focus groups and in-depth interviews and when to use one or the other. Focus groups… Read More
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What is a Focus Group?
Have you ever seen an advertisement in the newspaper or online that invited you to share your opinion on a particular product or service? These ads are usually aimed at gathering people with similar interests together to participate in a… Read More
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Student Sleep Market Research Affecting Change in Baltimore
Ever felt like your kid or teenager had to get up too early for school? Does their school schedule seem to leave them tired and unmotivated? That all may change soon. Recently, WJZ reported that several Maryland counties are considering… Read More
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Participating in Focus Groups: Your Opinion Matters
When companies and organizations need to test a new product, service, advertisement, or slogan, they do not turn to marketing executives. They do not confer with the world’s top scientists. And they do not bring in financial consultants. They listen… Read More
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Google Enters the World of Market Research
Google recently announced the launch of its brand new, formal market research offering. The system works as follows: Brands, small businesses and marketers use Google consumer surveys to conduct online market research Google then places the questions in front of… Read More