Ethnographies are a methodology that is gaining popularity in the research community. They switch the dynamic of a focus group. Instead of coming to a facility to partake in a focus group, participants are observed in their homes by researchers,… Read More
Blog
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Halloween Market Research Trends
Halloween is here, and while consumers are predicted to spend slightly less this year on holiday celebrations than in 2012, the candy industry still anticipates big numbers. Halloween celebrants are expected to spend more than $2 billion on candy this… Read More
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Choosing Between Focus Groups and In-Depth Interviews
Two weeks ago we discussed what focus groups are and how they relate to qualitative market research. This week we’ll look at the differences between focus groups and in-depth interviews and when to use one or the other. Focus groups… Read More
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Congratulations to the Coach Bag Winner from QRCA
QRCA was lots of fun and we had a great time seeing old faces and meeting new ones. Many of you gave us your business card for the chance to win the beautiful Coach bag. Once we got back to… Read More
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What is a Focus Group?
Have you ever seen an advertisement in the newspaper or online that invited you to share your opinion on a particular product or service? These ads are usually aimed at gathering people with similar interests together to participate in a… Read More
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Do you watch TV25? Do you like getting paid CASH for your opinion?
If you answered yes to either of these questions, you have come to the right place. We conduct round table discussions called focus groups at our facility in Catonsville, Maryland that pay you in cash for your opinions. It’s as… Read More
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Fighting the Flu with Market Research
Just as soon as the temperature and leaves begin to drop in autumn, the sniffling and sneezing begins. While sometimes it’s just a common cold, other times it’s the more serious influenza virus. Nobody wants the flu, and one of… Read More
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The Emmy Awards from a Qualitative Market Research Perspective
Neil Patrick Harris of “How I Met Your Mother” hosted the 3-hour primetime Emmys this past Sunday at the Nokia Theater in Los Angeles. It marked the 65th year of the award show. The Emmys are dedicated to celebrating excellence… Read More
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Baltimore Ravens Home Opener
Football is back and the defending Super Bowl champion Baltimore Ravens are hungry for a third Super Bowl ring. After a tough loss to the Denver Broncos last week, the Ravens won their home opener at M&T Bank Stadium this… Read More