Focus groups provide the opportunity to understand how consumers perceive a certain brand, product, or service. In order to fully understand respondents’ thoughts and opinions, focus group researchers need to not only understand what respondents think, but also the underlying… Read More
Archive for the ‘Uncategorized’ Category
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How Can Market Research Benefit Small Businesses?
While many small business owners may believe that market research is best left to the big companies, this misconception couldn’t be further from the truth. Market research offers businesses of any size the opportunity to better understand their audience’s needs… Read More
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Voice of Baltimore: Hygiene Product Brand Loyalty
Last month we discussed our findings pertaining to food and beverage brand loyalty among Baltimore area residents. This month we wanted to find out more about whether they care about the name on the bottle of their hygiene products.When it… Read More
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Mastering Hispanic Market Research
Latinos currently make up about 17% of the US population and they are an important piece of the American consumer landscape. With buying power of more than $1.2 trillion, Latinos represent an important piece of the American market that should… Read More
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Observation Baltimore’s 2nd Annual Race to Preakness Happy Hour
Observation Baltimore recently hosted our 2nd Annual Countdown to Preakness Happy Hour at our facility on The UMBC campus in Baltimore. With a diverse menu from local restaurants and our own variation of the Black Eyed Susan cocktail, there was no… Read More
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The Value of Video in Market Research
There are multiple methods for conducting market research in this era of new and interactive technology. One method that has been around for a few decades now is video. With the advent of YouTube and various other online video outlets,… Read More
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Voice of Baltimore: Food and Beverage Brand Loyalty
At Observation Baltimore, we wanted to get a sense for how Baltimore residents feel about brand loyalty. From food and beverage to health and hygiene products, we wanted to understand just how much a brand name matters to local consumers…. Read More
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3 Ways to Make Your Medical Market Research More Efficient
When conducting medical market research, efficiency is key. Whether you are investigating the pros and cons of incorporating health care technology into your facility or you want to find new and innovative ways to appeal to Millennials, medical market research… Read More
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What Should You Look for In a Focus Group Facility?
When choosing a facility to host your focus group(s), there are a number of factors to consider. You want to work with a location that has an understanding of each individual client’s research needs and is experienced providing logistical support… Read More
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Voice of Baltimore: Healthcare and the Worried Well Generation
Millennials–defined as the generation born between 1982-2003–make up about 25% of the current US population. Their constant access to technology and information has made them better-connected than their older peers, but also more concerned about both personal and global affairs… Read More