The Super Bowl is a monumental event that draws over 150 million U.S. viewers each year. This one event continues as THE television advertising juggernaut. Of the top 30 most viewed television programs of all time, the Super Bowl accounts… Read More
Archive for the ‘Uncategorized’ Category
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Advertising’s Empire: Super Bowl
- February 1st, 2012
- Posted in Advertising News, Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Social Media Statistics, Uncategorized
- Tags:
Tags: 2011 Super Bowl Consumer Survey Results: Shopping, 30-second advertising spot, 5 Super Bowl Side Effects, ads, advertisers, Advertising, advertising investment, Advertising’s Empire, Advertising’s Empire: Super Bowl, Anheuser-Busch, Averages 111 Million Viewers, biggest day of the year for advertising, Brad Adgate, Bud Bowl, Budweiser sales, commercial breaks, Commercial Viewing, Commercial Viewing Index, commercials, experienced recruiting, facebook, Fox Network, he king of beers, Horizon Media, Impulse Survey, increased exposure, instant feedback, market research industry, market research specialists, most viewed television programs of all time, Observation Baltimore, RAMA, Rates Quadrupled, recession, researchers, Retail Advertising and Marketing Association, S&P 500, sales soared, smartphone or tablet, Social Media, social media conversation, Spending, spot-to-program retention index, Super Bowl, Super Bowl Ad Spend Totaled $1.84B over 20 Years, Super Bowl ad spending, Super Bowl advertisers, Super Bowl advertisers seek buzz on social media, Super Bowl advertising, Super Bowl Advertising Statistics: An Overview, Super Bowl XLV Breaks Viewing Record, television advertisement empire, television advertising juggernaut, The Super Bowl, Top 100 Rated TV Shows Of All Time, twitter, U.S. viewers, value on a Super Bowl ad, watch it on demand, We understand market research, youtube
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SOPA:Killing Free Speech? Or, a Misunderstood Bill?
- January 24th, 2012
- Posted in About SOPA, Uncategorized
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Tags: a Misunderstood Bill?, a newspaper, as well as courteous and proactive hospitality and client services, bill introduced by U.S. Representative Lamar S. Smith, bolstering the enforcement of current copyright laws, booted up a computer, CBSNews.com, consistently rated “One of the World’s Best, contact the market research specialists at Observation Baltimore, could bring about an unprecedented censorship of the Web, expand the scope of law enforcement to better fight the online trafficking of copyrighted materials, facebook, Google+, heard of SOPA, How do you feel about SOPA?, imposing a maximum penalty of five years in prison., Is SOPA Dead?, jobs, Last Friday, legislation to combat online piracy, linkedin, Observation Baltimore has been serving the market research industry for two decades, One of the World’s Best, opponents of SOPA, outpouring of opposition, PCWorld, Proponents of SOPA, R-TX, recruiting is the foundation of our mission, reports that estimating economic losses from piracy are "extremely difficult., Senate and House leaders, Smith pulls the bill, SOPA is dead, SOPA protects intellectual property and corresponding industries, SOPA threatens free speech and innovation, SOPA:Killing Free Speech? Or, Stop Online Piracy Act, the authors at Freakonomics.com and The U.S. Government Accountability Office, The Bill was designed, The full text of the bill can be found online at The Library of Congress, the Internet juggernaut Google that attracted more than 7 million participants, The law would expand existing criminal laws to include unauthorized streaming of copyright material, the online encyclopedia Wikipedia, the U.S. economy up to $250 billion a year, The ‘Stop Online Piracy Act, the “safe harbor” protections from liability presently afforded to Internet sites by the Digital Millennium Copyright Act, twitter, what is SOPA, what is the future of SOPA?, Wikipedia.com, ’ better known around the United Stated by as SOPA, ”, ” by Impulse Survey
If you opened a newspaper or booted up a computer in the last few weeks, you likely heard of SOPA. But what is SOPA, what are the proponents and opponents of SOPA saying, and what is the future of SOPA?… Read More
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The History of Martin Luther King Jr. Day
- January 20th, 2012
- Posted in Baltimore Market Research, Holiday History, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
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Tags: 1968, 1971, 1979, 1980, 1983, 1986, April 4, assassin, city council, civil rights icon, civil rights leader, Congress, Congressman John Conyers Jr., Connecticut, Conyers’ King-holiday bill, Coretta Scott King, Dr. King, Dr. King’s birthday, Dr. King’s death, federal holiday, federal holiday honoring Dr. Martin Luther King Jr., first official Dr. Martin Luther King Jr. Day, House, Illinois, January 15, King-holiday bill, market research industry, market research specialists, Martin Luther King Jr., Martin Luther King Jr. Day, Massachusetts, mayors, Michigan, mobilizing governors, nationwide lobby, November 2, Observation Baltimore, paid holiday, petition, President Jimmy Carter, President Ronald Reagan, Reverend, Reverend Martin Luther King Jr., Senate, South Carolina, Southern Christian Leadership Conference, state holiday, Stevie Wonder, testifying before Congress, The History of Martin Luther King Jr. Day, widow
On April 4, 1968, the Reverend Martin Luther King Jr. was struck down by an assassin’s bullet. Soon after the civil rights icon’s death, Congressman John Conyers Jr. of Michigan introduced legislation seeking to make Dr. King’s birthday, January 15,… Read More
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Facility Fervor
- January 13th, 2012
- Posted in Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Tips and Resources for Researchers, Uncategorized
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Tags: Active Group, Clients, dedicated host/hostess, efficient source, establish relationships, expensive, experienced recruiting, facility experiences, Facility Fervor, focus group, Focus Group Facility, focus group facility partners, Focus Vision, Food, Greenbook.org, Highly responsive, How do you determine if a new facility will best serve your project?, How do you find great focus group facility partners, Impulse Survey, insight, locating focus group facilities, Market Research, market research industry, market research specialists, MRA Blue Book, networking resources, Observation Baltimore, peers, physical location, professional service, QRCA, Quicklinks, Quirks Marketing Research Review, Recommendations, recruitment, recruitmentPrice, researchers, resources, Responsiveness, RFP, RIVA, Technology, tips, Tips and Resources for Researchers
This week, we provide useful tips and resources for researchers to help locate focus group facility partners. How do you find great focus group facility partners? Technology provides the most efficient source for locating focus group facilities in new markets…. Read More
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Making a Positive Change in 2012
- January 5th, 2012
- Posted in Baltimore Market Research, Market Research Specialists, Observation Baltimore News, Self Improvement Tips, Uncategorized
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Tags: Abraham Lincoln, academic and historic ilk, accomplishing change, All good is hard. All evil is easy. Dying, Always bear in mind that your own resolution to succeed is more important than any other one thing., and mediocrity are easy. Stay away from easy., Attitude & Information, behavior influencers, behavioral issues, Change is the law of life. And those who look only to the past or present are certain to miss the future., Change of behavior, change-seekers, Changing the environment, cheating, collective recommendations, Common sense, Elbert Hubbard, Environment, establish your goal, Establishing a realistic goal, establishing incentives, impact of distinct stimulus, impetus, Incentives, Informational rationale, John F. Kennedy, losing, Making a Positive Change in 2012, market research industry, market research specialists, Maya Lin, n nature there are neither rewards nor punishments; there are consequences, necessary reinforcement, nformational rationale, oath, Observation Baltimore, plan of action, pledge, primary drivers of habit, promise, qualitative prowess, qualitative scholars, Reinforcement, Research, resolution, respondent cooperation, Robert Green Ingersoll, scholarly advice, Scott Alexander, Social Influence and Modeling Behavior, Social Influencers. Behavior Modeling, sufficient time to accomplish, sustain behavior changes, There is no failure except in no longer trying., To fly, vow to change, we have to have resistance., well- prepared for change, white papers
Regardless of the resource you consult, “resolution” is defined as a promise, pledge, oath, or vow to change. Change of behavior is our expertise! We could publish a plethora of white papers based on collective recommendations (gleaned through qualitative prowess,… Read More
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Highlights from the Greenbook (GB) Research Industry Trends Report
- December 29th, 2011
- Posted in Baltimore Market Research, Greenbook Research Industry Trends Report Highlights, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
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Tags: alive and well, bulletin board, business development, buyer, CATI, chat-based focus groups, data collection methods, evolving, experienced researchers, face-to-face focus groups, Focus Groups, Future research spending, GB, GB survey findings, GB’s most relevant findings, Greenbook, growth, Highlights from the Greenbook (GB) Research Industry Trends Report, IDIs, market research industry, market research specialists, marketing doormat, marketing research industry, Mobile surveys, newer data collection modalities, Observation Baltimore, online communities, online survey research, optimistic news, Positive news, qual side, qualitative side, qualitative than quantitative, quant side, recessionary mindset, relevant findings, Research Industry Trends Report, research mix, research techniques, research tool box, researchers, social media analytics, spending relationship, spending will increase, spheres of research, suppliers, Tech qual, technological fallout, Technology, The Greenbook [GB] Research Industry Trends Report, topline growth, traditional qualitative methods, US economy
The Greenbook [GB] Research Industry Trends Report indicates our beloved industry is not only alive and well, but also evolving to best serve the needs of our clients! In my humble opinion, traditional qualitative methods have been a marketing doormat… Read More
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2011 Holiday Shopping Statistics and Trends
- December 23rd, 2011
- Posted in Addiction to Handheld Electronic Devices, Baltimore Market Research, Cell Phone Statistics, Handheld Electronics Usage Statistics, Holiday Shopping Stats, Internet Statistics, Market Research Specialists, Observation Baltimore News, Uncategorized
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Tags: 2011 Christmas Gift Spending Plans Flat, 2011 Holiday Shopping Statistics and Email Marketing Tips, 2011 Holiday Shopping Statistics and Trends, American Research Grou, American Research Group Inc., arket research industry, bang for their buck, Black Friday, budgets shrinking, Christmas, client services, consumers, crazy holiday shopping, Cyber Week, Deloitte, Deloitte Annual Holiday Survey, Deloitte Annual Holiday Survey: Down Economy? “Bah Humbug!”, experienced recruiting, full price, GroupMail, Happy Holidays, highest spending days in history, holiday sales, holiday season, Holiday Shopping Craze, holiday shopping experience, Holiday Shopping Statistics, holiday spending, hospitality, Impulse Survey, Internet shopping boom, market research specialists, Observation Baltimore, on sale, online retailers, Planned holiday budgets, read reviews, shoppers, shopping online, shopping statistics, smartphone owners, smartphone to check product availability, smartphone to compare prices, smartphone to search for store locations, spending time with family and friends, state of the economy, stressful, tech-savvy, technological advancement in holiday shopping, Thanksgiving, using social media to find discounts
Is the Holiday Shopping Craze Driving You Crazy? Well, you are not alone. In fact, 73% of consumers do ALL of their holiday shopping between Thanksgiving and Christmas, according to the Deloitte Annual Holiday Survey. It is no wonder that… Read More
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How to Access Your Creative Self
- December 16th, 2011
- Posted in Baltimore Market Research, Market Research Specialists, Observation Baltimore News, Tips for Improving Creativity, Uncategorized
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Tags: Access Creativity, accessing our most creative selves, Alpha, Awakened Mind, Awakened Mind state, becoming healthier, Beta, brainwave machine, brainwaves, break through creativity obstacles, creative juices, Creative Mindflow, creativity experts, Creativity Session, Delta, developing new and exciting ideas, emotive discovery, enhances our creativity, ever-evolving industry, fast-paced, fluid thinking, George Pierson, guided meditation, How to Access Your Creative Self, improve creativity, Increase Creativity, innovators, inventive hiccups, market research industry, market research specialists, Morgan Douglas, Observation Baltimore, pearls of creativity-enhancing wisdom, QRCA DC chapter creativity session, qualitative profession, remain innovative, tapping into our emotions, Theta, Theta brainwave, Theta waves, wavelength, www.creative-mindflow.com
Is your desire to access Theta and move beyond Beta? Ever diagnosed with inventive hiccups? You’ll be relieved to learn that accessing our most creative selves begins by tapping into our emotions. In our qualitative profession we are expert at… Read More
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Commuting: The Economy’s Effect on Daily Travel
- December 7th, 2011
- Posted in Baltimore Market Research, Daily Travel, Market Research Specialists, Observation Baltimore News, Tips for Saving Time, U.S. Commuting Statistics, Uncategorized
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Tags: 2011 Annual Urban Mobility Report, 5 Ways to Improve Your Commute, average U.S. commuter, Carpool, carpool only, carpooling, commuter-friendly environments, commuters, Commuting: The Economy’s Effect on Daily Travel, congestion, current economic recession, delays, Drivers, gas expense, High gas prices, high occupancy vehicle, HOV, IBM Global Commuter Pain Survey, IBM Global Commuter Pain Survey: Traffic Congestion Down, market research industry, market research specialists, Observation Baltimore, Pain Way Up, public transportation, rush hour, shorten your commute, stress and frustration related to commuting, Take Alternate Routes, telecommuters, traffic has decreased in the US, Traffic Report: Slow Economy Speeds Commute, traffic-free commute, Travel at Non-Peak Hours, travel time to work, U.S. Census Bureau, Wake Up Earlier, Why American Commute Times are Difficult to Compare to Other Countries, Why Gas Prices are High
High gas prices and the current economic recession have created one of the least commuter-friendly environments in recent memory. So how are commuters responding? Observation Baltimore investigates: – Drivers report more stress and frustration related to commuting worldwide (IBM Global… Read More
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Getting Time on Your Side
- December 1st, 2011
- Posted in Addiction to Handheld Electronic Devices, Baltimore Market Research, Internet Statistics, Market Research Specialists, Observation Baltimore News, Tips for Saving Time, Uncategorized, Useful Information
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Tags: accomplish all of your goals, Amazon, average American, Beware of surfing, busy world, contact-free time, delivery cycles, dog food, E-marketers, find a minute, find the time to exercise, Getting Time on Your Side, healthier and happier, in-store retail, market research industry, market research specialists, Mind your mobile, Observation Baltimore, online retailers, outline expectations, paper supplies, quit smoking, realistic time expectations, Reduce your junk mail, relax, Rolling Stones, Safeguard your e-mail address, savings, Say No, Shop Online, spend more time with your family, surfing online, time stress, tips, tips to help you move faster, victim of handheld addiction, Want more time?, watching television, working harder, working smarter, youtube
Unless you are a member of the Rolling Stones, time is probably not on your side (if you are too young to get this reference, checkout this clip from YouTube). Let’s face it, it is hard to find a minute… Read More