A Consumer Sentiment Analysis refers to research done to uncover the inherent emotions we hold. Whether they’re conscious or subconscious, we all have innate feelings that arise when a certain brand, product, or even just a topic is brought up…. Read More
Archive for the ‘Tips and Resources for Researchers’ Category
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Daily Cognitive Biases
Everybody likes to think that we’re completely fair, logical, and rational at all times, but in reality, that could not be further from the truth. Everybody holds cognitive biases that influence how we think, what we believe, and the decisions… Read More
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6 Tips for Effective Screener Writing
Writing an ineffective screening tool can undermine the entirety of your research. A participant screening tool, often referred to as a screener, is a written set of questions recruiters read verbatim to the prospective respondent on the phone to determine… Read More
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7 Tips to Increase Research Attendance
Differences between respondents are noticeable far before the focus group. Some are very communicative during confirmation calls, going so far as to confirm that they will be 15-minutes early per their confirmation email, while others may be anxious and simply… Read More
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Best Cities for Market Research
Your team has determined your mockups look great! The new concepts are ready for the evaluation phase. Research needs to be done, but what are the best cities for market research? Here are a few factors to consider:
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The Importance of Protecting Personal Identifying Information
Personal Identifiable Information (PII for short) refers to an any personal information that one would be able to use to contact you for example, a last name,
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Profile Protocol: A Guide to creating Participant Profiles
Participant Profiles are critical to Market Researchers but often times, their importance gets buried by objectives. In Market Research,
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How to Manage Burnout
Burnout, defined by Psychology Today as “a state of emotional, mental, and often physical exhaustion brought on by prolonged or repeated stress” is at
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Combating Imposter Syndrome in the Workplace
Imposter Syndrome is a disorder that may affect “high-achieving individuals who, despite their objective successes, fail to internalize their accomplishments
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What to look for in a Focus Group Facility
When choosing a facility to host your focus group(s), there are a number of factors to consider. Here are a few to consider for your next focus group facility.