Healthcare Market Research in Baltimore The healthcare industry as a whole provides both products and services that stand to gain considerably from a focused effort on market research. In Baltimore, the healthcare industry is a major economic driver with many… Read More
Archive for the ‘Market Research’ Category
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Voice of Baltimore: Managed Care and the Doctor-Patient Relationships
Managed Care and the Doctor-Patient Relationship Health Maintenance Organizations (HMOs), Preferred Provider Organizations (PPOs), and Point of Service (POS) plans are the most common examples of managed care in the U.S. An article published by the National Center for Biotechnology… Read More
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Meet the Observation Baltimore Team
At Observation Baltimore, we have worked very hard to assemble one of the most talented and hardworking focus group facility teams in the country. Collectively, our goal is to ensure that clients have a successful project each time they work… Read More
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Voice of Baltimore: Career Satisfaction Part II
Observation Baltimore recently conducted a survey with 1,200 Baltimore residents pertaining to career engagement. Of the sixty-four percent (64%) who reported working full-time, seventy-two percent (72%) are female, and less than half (47%) are under 40 years old. Household income… Read More
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Voice of Baltimore: Career Satisfaction
Observation Baltimore recently conducted a survey with 1,200 Baltimore residents pertaining to career engagement. Sixty-four percent (64%) of all respondents are currently working full-time. The majority of respondents were between the ages of 30 and 59 (66%) and college educated… Read More
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Focus on the Future: Baltimore’s Thoughts on Saving for Retirement
Observation Baltimore conducted a survey of 1,000 Baltimore area residents to determine their thoughts and feelings on retirement planning. The survey was widespread in age, ranging from 18 to 70+, though the most represented (20%) age range was 41-50. As… Read More
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Marketing to Women: The Dos and Don’ts of Appealing to Female Shoppers
You have done your research. You know that women have an outsize influence on purchasing decisions and so you’ve conducted a single-gender focus group to understand the needs and wants of your target female consumers. Now that you have this… Read More
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The Outsize Influence of Female Shoppers
When it comes to marketing, it’s important to consider the needs of female shoppers. That’s because women account for a huge portion of American buying power and influence the majority of household purchasing decisions. In fact, according to Forbes, “Women… Read More
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The Five Market Research Methodologies
If you have decided that your business could benefit from market research, there are a number of different market research methodologies readily available. Which one you ultimately decide on for your research will depend on a number of factors; including… Read More
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3 Ways to Make Your Medical Market Research More Efficient
When conducting medical market research, efficiency is key. Whether you are investigating the pros and cons of incorporating health care technology into your facility or you want to find new and innovative ways to appeal to Millennials, medical market research… Read More