With a highly competitive hospital environment including two of the top medical teaching institutions in the country, Baltimore is one of the most sought after markets for healthcare research. Johns Hopkins and the University of Maryland are two of 30… Read More
Archive for the ‘Market Research’ Category
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Steamed Crabs Research
Maryland is the home of Blue Crab. If you were to survey Baltimoreans on where and how to eat a crab, the answers would vary. Sitting down at a paper covered table with a heaping pile of steaming Old Bay… Read More
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Interview with Brittany Wight, Project Associate
We had the chance to catch up with Brittany Wight, a Project Associate at Observation Baltimore, to get her take on the Market Research industry and city as a whole. Many of you who have visited us have been welcomed… Read More
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Observation Baltimore’s Preakness Survey
The Preakness is quickly approaching! We recently conducted market research in the Baltimore area on the historic race. To see the findings, please read on.
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An Interview with Alex Leisawitz, Project Coordinator
We recently sat down with Alex Leisawitz, Observation Baltimore’s Project Coordinator. Read on to find out what he thinks the most interesting part of the market research industry is and if the Orioles have a chance to go to the… Read More
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Introvert or Extrovert?
Market research has a foundation in understanding human behavior. Our job as a market research facility is to bring consumers closer to organizations so they can make better products and services. With this in mind, we wanted to share with… Read More
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All the Love Research You Need Before Valentine’s Day
With Valentine’s Day right around the corner, we looked into some research statistics about love. Did you know as of 2011, there were 2,118,000 marriages (of a population of 311,591,917) in the United States? The nation’s marriage rate was 6.8… Read More
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Tips for Successful Central Location Tests (CLTs)
We recently conducted a large-scale taste test at our Baltimore research facility that required some significant thought and preparation to ensure a successful project. It certainly paid off, as we efficiently maneuvered over 300 participants in and out of our… Read More
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Mira Davis-Kelly’s Interview with SmartCEO
Our General Manager, Mira Davis-Kelly, recently sat down with SmartCEO to discuss what makes Observation Baltimore tick. We are proud offer excellent market research to our clients through knowledgeable client service, precise recruiting, and proactive hospitality. These characteristics are why our… Read More
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Neuro + Market Research = A Match Made in Heaven. Why Incorporate Neuromarketing into your Mix?
We were fortunate enough to have Dr. Amit Patel of Medical Marketing Economics and Dr. Hirak Parikh of The Neuromarketing Labs speak about neuromarketing at a recent QRCA DC Chapter meeting here at Observation Baltimore. In the video below, Dr…. Read More