Me, myself … and the “I” generation By Barbara Gassaway Executive Summary The offspring of late baby boomers and early Gen X have been labeled the “i-Generation,” or “Gen I.” This tech-savvy group is aware of the ills of the… Read More
Archive for the ‘Market Research News’ Category
-
Market Research Technology Trends
Market research plays a very important role in the business world, allowing business owners to make more informed and targeted decisions. And as the market research industry continues to grow and evolve, so do the technologies that allow market researchers… Read More
-
Focus Groups: Get paid to share you opinion!
• Do you have an opinion about everything? • Do you wish the brands you know and love would just listen to your ideas? • Do you wish you could tell companies what you think about their products or services?… Read More
-
The How, What, and Why of Focus Groups
What is a Focus Group? How do companies find out how consumers feel about a certain product, service, advertisement, slogan, or anything for that matter? They don’t just guess. They use focus groups – which are discussion groups with similar… Read More
-
Women’s History Month
Women’s History Month in the United States can be traced back to a week-long celebration of women’s contributions to culture, history, and society. Organized by the school district of Sonoma, California in 1978, President Jimmy Carter was the first to issue a… Read More
-
Going Green: The Ins and Outs of LEED Certification
Developed in 2000 by the United States Green Building Council (USGBC), Leadership in Energy and Environmental Design – better known as LEED – provides building owners and operators with an outline for green building design, construction, operations and maintenance solutions. LEED-certified… Read More
-
Transition of Saint Valentine
Many theories exist as to the origin of Valentine’s Day. The story supported by a majority of historians goes like this… In ancient Rome during the reign of Claudius II (aka Claudius the Cruel), the emperor engaged his army in… Read More
-
Facility Fervor
This week, we provide useful tips and resources for researchers to help locate focus group facility partners. How do you find great focus group facility partners? Technology provides the most efficient source for locating focus group facilities in new markets…. Read More